# Darkly Romantic Couture Editorials The Sunday Times Style May 2014 Issue Stars Holly Rose Emery By Meghan Young | Published 2014-05-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sunday-times-style-may-2014 References: [models](http://models.com/work/sunday-times-style-magazine-couture/263390) & [thesundaytimes](http://www.thesundaytimes.co.uk/sto/style/) The Sunday Times Style May 2014 editorial is [darkly romantic](https://www.trendhunter.com/trends/alessandra-rich), which heightens the dramatic flair of the [couture items](https://www.trendhunter.com/trends/chanel-spring-summer-2026) featured throughout the editorial. Set against a gorgeous floral backdrop, the setting also lends a fairy tale feel to the photoshoot. It doesn't hurt that the model looks like a real-life [Disney](https://www.trendhunter.com/trends/disney-wedding-dresses-1) princess in all of the stunning gowns. Shot by photographer Jem Mitchell, the Sunday Times Style May 2014 editorial stars model Holly Rose Emery. The red-headed beauty is outfitted in a range of different dresses by fashion editor Lucy Ewing. Whether it is golden and puffy or sequinned and slim-fitting, the looks are all feminine and all luxurious. They were perfected with a half-up hairdo by Karin Bigler and a bright red lip by Maxine Leonard. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 95% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Dark Romance Aesthetic:** Opportunity to innovate in fashion by exploring dark, romantic themes and rich colors in luxury apparel. - **Fairy Tale Fashion:** Opportunity to disrupt the fashion industry by incorporating whimsical and dreamy elements into clothing design and marketing. - **Editorial Photography:** Opportunity to innovate in photography by experimenting with dark, dramatic lighting and fantasy-inspired visuals for fashion editorials. ### Sectors Adopting This - **Luxury Fashion:** Dark romantic aesthetics and fairy tale fashion has opportunity for disruptive innovation in the high-end luxury fashion industry. - **Photography:** Fashion editorials featuring dark romantic themes and whimsical elements provide a creative opportunity for disruptive innovation in the photography industry. - **Beauty:** Opportunity to disrupt the beauty industry by incorporating bold and dramatic makeup looks to complement dark romantic fashion and photography. ## Related on Trend Hunter - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Intricate Bridal Designs](https://www.trendhunter.com/trends/heli-kalkstein.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md)