# Subtly Experimental Beauty Looks The Sunday Times Style May 19 2013 Editorial Stars Karlie Kloss By Meghan Young | Published 2013-06-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sunday-times-style-may-19-2013 References: [fashiongonerogue](http://fashiongonerogue.com/karlie-kloss-models-summer-beauty-for-the-sunday-times-style/) & [thesundaytimes](http://www.thesundaytimes.co.uk/sto/style/) The Sunday Times Style May 19 2013 beauty editorial encourages women to have a little bit of fun with it comes to their [summer makeup routine](https://www.trendhunter.com/trends/christian-dior-summer-2025). Instead of the boring understated look many might adopt for the hot season, it advocates [artistic eyeshadow applications](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends), gelled hairstyles and, of course, dewy skin. For those who are a bit wary of such experimentations, there are a couple more subtle looks that could appeal to them. Starring American model Karlie Kloss, the Sunday Times Style May 19 2013 beauty editorial shot in studio against a basic white backdrop by photographer Miguel Reveriego. The basic yet [edgy outfits](https://www.trendhunter.com/trends/barry-m-beauty) were styled by James Valeri. Nevertheless, it is makeup artist Ozzy Salvatierra that rightly steals the show. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 82% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Experimental Beauty Looks:** Brands can offer experimental summer makeup looks to appeal to adventurous customers. - **Artistic Eyeshadow Applications:** Companies can develop high-pigment eyeshadow palettes and advertise unique and artistic application techniques. - **Dewy Skin:** Beauty brands can promote skincare products that enhance a natural glow, creating a dewy complexion for summer. ### Sectors Adopting This - **Beauty and Cosmetics:** Brands and makeup artists can innovate product lines and techniques to create experimental and artistic beauty looks. - **Fashion:** Fashion brands can collaborate with makeup artists and beauty brands to promote the latest summer trends and looks. - **Photography:** Photographers and photo editors can experiment with lighting techniques and editing styles to create edgy yet sophisticated beauty editorials. ## Related on Trend Hunter - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Summery Streaming Series Cosmetics](https://www.trendhunter.com/trends/kiss-x-the-summer-i-turned-pretty.md) - [Edgy 90s-Style False Lashes](https://www.trendhunter.com/trends/kiss-lash-couture-rebel-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Empowered Makeup Campaigns](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates.md)