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# Contempory Clashing Editorials
The Sunday Times Style January 2014 Issue Stars Melissa Tammerijn

By Meghan Young | Published 2014-01-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sunday-times-style-january-2014
References: [fashiongonerogue](http://www.fashiongonerogue.com/melissa-tammerijn-models-arved-colvin-smith-sunday-times-style/) & [thesundaytimes](http://www.thesundaytimes.co.uk/sto/style)

The word 'clashing' may have a negative connotation, at least when used in the fashion industry, but the Sunday Times Style January 2014 editorial shows that it can easily be construed as positive with the right stylist on hand. And the right vision. The outfits showcased throughout might seem like an explosion in color and prints, but they work together for fun and chic ensembles that would brighten up anyone's day.

The Sunday Times Style January 2014 editorial was shot in studio by photographer Arved Colvin-Smith. It stars model Melissa Tammerijn, who poses with a geometric orange prop that adds to the clashing quality of the photoshoot. Stylist pulled the vibrant pieces from such labels as Eudon Choi, [House of Holland](https://www.trendhunter.com/trends/better-world-fragrance-house-cloudar) and [Marc by Marc Jacobs](https://www.trendhunter.com/trends/marc-jacobs-charm-collection).

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 91% | Activity: 62% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Clashing Fashion:** Opportunity for stylists and designers to experiment with bold and unconventional combinations of colors and prints.
- **Geometric Props:** Potential for incorporating geometric props into fashion photography to create a visually striking and attention-grabbing aesthetic.
- **Bright Ensembles:** Demand for colorful and vibrant outfits that bring joy and positivity to people's daily fashion choices.

### Industries Being Reshaped

- **Fashion Styling:** Disruptive innovation opportunity for fashion stylists to push boundaries and challenge traditional fashion norms using clashing fashion.
- **Fashion Photography:** Opportunity for fashion photographers to break the mold by incorporating geometric props in their shoots to create visually captivating images.
- **Fashion Design:** Opportunity for fashion designers to create collections that embrace bright ensembles and offer consumers a refreshing and uplifting fashion experience.

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