# Wellness-Focused Bath Products Sunday Rain is an Experiential Wellbeing Bathing Collection By Laura McQuarrie | Published 2019-05-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sunday-rain References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/New_experiential_wellbeing_bathing_collection_Sunday_Rain/154579) & [vivonabrands](https://www.vivonabrands.com/new-experiential-wellbeing-bathing-collection-sunday-rain/) Vivona Brands created Sunday Rain as an "experiential wellbeing bathing collection" for Millennial and Gen Z consumers who are invested in self-care and creating feel-good experiences. The collection includes products that are divided by three different fragrances: detoxifying and purifying Charcoal, energizing Watermelon and brightening Acai. Created with self-soothing in mind, the products are paired with positive affirmations and draw inspiration from holistic healing practices. Some of the [bathing products](https://www.trendhunter.com/trends/honey-bath-collection) in the collection include a Himalayan Salt massage ball, gemstone-shaped soaps, foot soaks, [bath bombs and bath crystals](https://www.trendhunter.com/trends/bath-salt-soaks). These bath products for self-care are aesthetically pleasing and Instagrammable, designed to help the stresses of everyday life melt away and leave consumers feeling refreshed and uplifted. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 92% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Experiential Wellbeing:** Disruptive innovation opportunity: Create immersive wellness experiences that combine physical and emotional well-being for Millennial and Gen Z consumers. - **Holistic Healing Practices:** Disruptive innovation opportunity: Integrate ancient healing techniques from various cultures into modern wellness products and services. - **Aesthetically Pleasing Self-care:** Disruptive innovation opportunity: Develop visually appealing self-care products that provide both functional benefits and social media-worthy experiences. ### Who This Affects Most - **Wellness Products:** Disruptive innovation opportunity: Innovate new wellness products that offer unique and immersive self-care experiences to meet the demands of Millennial and Gen Z consumers. - **Bath and Body:** Disruptive innovation opportunity: Rethink traditional bath and body products by infusing them with holistic and wellness-focused ingredients to create transformative bathing experiences. - **Social Media Marketing:** Disruptive innovation opportunity: Develop social media marketing strategies that leverage aesthetically pleasing self-care products to engage Millennial and Gen Z consumers and drive brand loyalty. ## Related on Trend Hunter - [Luxury Bathing Ranges](https://www.trendhunter.com/trends/baina-1.md) - [Ethereal Self-Care Collections](https://www.trendhunter.com/trends/the-dream-collection-by-rituals.md) - [Transformative Bath Collections](https://www.trendhunter.com/trends/rituals-alchemy-collection.md) - [Restorative Aromatic Bath Products](https://www.trendhunter.com/trends/dr-teals-products.md) - [Value-Forward Bath Bundles](https://www.trendhunter.com/trends/bathorium-value-bundles.md) - [Mineral-Rich Bath Salts](https://www.trendhunter.com/trends/bath-therapy.md) - [Mood-Boosting Body Washes](https://www.trendhunter.com/trends/vegan-body-wash-collection.md) - [Coastal-Inspired Personal Care Sets](https://www.trendhunter.com/trends/personal-care-set.md) - [Positivity-Boosting Body Washes](https://www.trendhunter.com/trends/good-karma-body-wash.md)