# Mobile-Streaming Football Games NBC is Set to Stream 'Sunday Night Football' on Smartphones By Joey Haar | Published 2017-12-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sunday-night-football References: [engadget](https://www.engadget.com/2017/12/18/nbc-to-stream-sunday-night-football-on-phones-in-2018/) & [nbcsportsgrouppressbox](http://nbcsportsgrouppressbox.com/2017/12/18/nbcuniversal-acquires-rights-to-stream-sunday-night-football-to-all-mobile-devices/) As people are taking in entertainment through different channels than they had in the past, the sports world has been among the slowest to adapt, but the recent announcement from [NBC](https://www.trendhunter.com/trends/yes-chef-meal-kit) and 'Sunday Night Football' is a step in the right direction. The American broadcasting giant is officially slated to offer streaming of the [NFL's](https://www.trendhunter.com/trends/nfl-primetime-fantasy) marquee matchup on mobile devices, allowing those with NBC's 'TV Everywhere' to view games while on the go. The Sunday Night Football announcement comes on the tail of a major shift in the NFL. The dominant pro sports league recently ended its exclusive streaming deal with [Verizon](https://www.trendhunter.com/trends/verizon-play), allowing other companies, NBC included, to offer different packages. Considering the sheer viewership that Sunday Night Football brings in, such a move is a savvy one. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 6% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Mobile Streaming:** The trend of streaming content on mobile devices is disrupting traditional channels and opening up new opportunities for entertainment platforms. - **Sports Adaptation:** The slow adaptation of the sports industry to new entertainment channels creates opportunities for innovative companies to disrupt the market and offer more accessible viewing experiences. - **TV Everywhere:** The 'TV Everywhere' concept is transforming how people consume media by allowing them to access content on the go, presenting opportunities for disruptive innovation in the broadcasting industry. ### Sectors Adopting This - **Sports Streaming:** The announcement of streaming major NFL games on mobile devices opens up new opportunities for sports streaming platforms to disrupt the traditional broadcasting model. - **Mobile Entertainment:** The increasing popularity of mobile streaming presents opportunities for companies in the entertainment industry to develop innovative mobile-centered experiences and capture a growing market segment. - **Telecommunications:** The shift in NFL streaming deals and the rise of mobile viewing highlights opportunities for telecommunications companies to offer reliable and high-speed connectivity solutions for seamless streaming experiences. ## Related on Trend Hunter - [Fantasy Football Mobile Games](https://www.trendhunter.com/trends/nfl-primetime-fantasy.md) - [Immersive Sports Streaming Apps](https://www.trendhunter.com/trends/sports-streaming-apps.md) - [Football Smart Speaker Lines](https://www.trendhunter.com/trends/echo-pops.md) - [Super Bowl Streaming Services](https://www.trendhunter.com/trends/tubi-1.md) - [Tech Sports Advertising Networks](https://www.trendhunter.com/trends/apple-and-mls.md) - [Live Streamed Sports Games](https://www.trendhunter.com/trends/sunday-leadoff.md) - [Amateur Youth Sports Channels](https://www.trendhunter.com/trends/sportsengine-play.md) - [Sports-Only Streaming Services](https://www.trendhunter.com/trends/mysports-directv.md) - [Football-Centric Home Improvement Partnerships](https://www.trendhunter.com/trends/earn-your-sunday.md)