# Refined Weekend Beers Sunday Beer is Crisp, Robust and Not Overproduced By Michael Hemsworth | Published 2017-10-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sunday-beer References: [uncrate](https://uncrate.com/article/sunday-beer/) & [sundaybeer.co](https://sundaybeer.co) The craft beer wave has many breweries creating libations that are overloaded with flavor, so the Sunday Beer comes as a distinctly crisper option that is light, crisp and refreshing. The beer is made from Hallertau hops along with pilsner malt in New York and features a 3.9% ABV, which makes it a [very light option](https://www.trendhunter.com/trends/chilly-ones-beer) to enjoy when you're looking for something that isn't overtly alcoholic. Many consumers are shifting away from the mainstream brands towards more [locally brewed or artisanal libations](https://www.trendhunter.com/trends/vocation-brewery-hilltop-lager) to satisfy their growing preference for premium products. The Sunday Beer is an example of this that can be enjoyed whenever you want without having the usual flavorless profile that many [light lagers](https://www.trendhunter.com/trends/living-the-dream) have on the market today. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 70% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Shift Towards Local and Artisanal:** The craft beer wave has led to a shift away from mainstream brands towards locally brewed or artisanal libations. - **Preference for Premium Products:** Consumers are increasingly seeking out premium products, like Sunday Beer, that offer higher quality and distinct flavors. - **Light and Refreshing Options:** Sunday Beer's light and crisp profile taps into the desire for refreshing options that are not overpowering in taste. ### Industries Being Reshaped - **Craft Beer:** Craft breweries have the opportunity to create lighter and crisper options like Sunday Beer to cater to consumers' changing preferences. - **Alcoholic Beverages:** The shift towards locally brewed and artisanal libations presents an opportunity for disruptive innovation within the wider alcoholic beverages industry. - **Premium Food and Beverage:** The demand for premium products, such as Sunday Beer, extends beyond the beverage industry to include other food and beverage categories. ## Related on Trend Hunter - [Easy-Drinking American Lagers](https://www.trendhunter.com/trends/easydrinking-american-lagers.md) - [Low-Calorie Dry-Hopped IPAs](https://www.trendhunter.com/trends/dryhopped-ipa.md) - [Flagship Light Lagers](https://www.trendhunter.com/trends/light-lagers.md) - [Refreshing Low-ABV Lagers](https://www.trendhunter.com/trends/brewdog-cold-beer-lager.md) - [Crisp Spanish Lemon Radlers](https://www.trendhunter.com/trends/signature-brew-sunny-afternoon.md) - [Crisp Italian-Style Pilsners](https://www.trendhunter.com/trends/italianstyle-pilsner.md) - [Brewery-Fresh Premium Lagers](https://www.trendhunter.com/trends/breweryfresh-premium-lagers.md) - [Dry-Spiced Pilsner Beers](https://www.trendhunter.com/trends/pilsner-beers.md) - [Craft-Style Non-Alcoholic Beers](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers.md)