# Dessert-Inspired Facial Masks I Dew Care's Sundae Scoop Wash Off Face Mask Set is Fun & Sensorial By Laura McQuarrie | Published 2026-02-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sundae-scoop-wash-off-face-mask-set References: [prnewswire](https://www.prnewswire.com/news-releases/k-beauty-goes-viral-irl-i-dew-care-brings-seriously-fun-skincare-to-target-with-its-2026-launch-making-playful-results-driven-self-care-accessible-to-everyone-302680801.html) & [idewcare](https://idewcare.com/)  Knowing that Gen Z and Millennial consumers are after playful, sensorial, results-driven skincare products, K-beauty brand [I Dew Care](https://www.trendhunter.com/trends/hot-as-sheet) launched fun solutions like the Sundae Scoop Wash Off Face Mask Set. This feel-good, [ice cream-inspired](https://www.trendhunter.com/trends/laneige-x-baskinrobbins) set of [wash-off masks](https://www.trendhunter.com/trends/multi-masking) helps with hydrating, brightening and soothing, and responding to what the skin needs in the moment. The Sundae Scoop multi-mask kit includes one full-size Cake by Day hydrating mask, plus travel-friendly versions of the brand's Cookie O'Glow mask (infused with cocoa seed butter and cocoa fruit powder) for brightening and the soothing Chill Mo-Mint mask (infused with peppermint extract and glacier water,) and a headband. This set and other new, impulse-friendly releases from I Dew Care help to make viral K-beauty routines more accessible. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 41% | Activity: 50% | Freshness: 61% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Sensory Skincare Experiences:** Skincare products that engage multiple senses offer unique experiences that attract younger consumers seeking more than just results. - **Impulse Beauty Purchases:** Impulse-friendly beauty products cater to on-the-go consumers, providing convenience and spontaneity in skincare routines. - **Multi-functional Face Masks:** Face masks that offer multiple benefits like hydrating, brightening, and soothing provide comprehensive skincare solutions in a single package. ### Who This Affects Most - **K-beauty:** The Korean beauty industry continues to innovate with playful and effective skincare products that resonate with global consumers. - **Beauty Devices and Tools:** Accessories like headbands included with products enhance the user experience and integrate seamlessly into beauty routines. - **Cosmetics and Personal Care:** The cosmetics industry is evolving with brands developing sensorily engaging, results-driven skincare lines tailored to youthful demographics. ## Related on Trend Hunter - [Immersive Multi-Brand Beauty Pop-Ups](https://www.trendhunter.com/trends/seoul-in-the-city.md) - [Facial-Inspired Toner Pads](https://www.trendhunter.com/trends/glow-recipe-toner-pads.md) - [Glow-Enhancing K-Beauty Travel Kits](https://www.trendhunter.com/trends/mini-skincare-set.md) - [K-Beauty Pop-Ups](https://www.trendhunter.com/trends/in-new-york.md) - [K-Beauty-Inspired Skincare Ranges](https://www.trendhunter.com/trends/herbalife-hlskin.md) - [Plumping Jelly Mists](https://www.trendhunter.com/trends/hydra-jello-face-mist.md) - [Hand Sanitizer Serums](https://www.trendhunter.com/trends/hand-sanitizer-serum.md) - [Anti-Pollution Jelly Toners](https://www.trendhunter.com/trends/anti-pollution-jelly-toner.md) - [K-Beauty Cleansing Oils](https://www.trendhunter.com/trends/pure-cleansing-oil.md)