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# Cannabis Celebratory Apparel
Sundae School's 'Chapter 3: (Weed Scholar)' Highlights Unique Cuts

By Amy Duong | Published 2018-07-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sundae-school
References: [highsnobiety](https://www.highsnobiety.com/p/sundae-schools-ss19/) & [sundae.school](https://sundae.school/shop/)

Fashion label [Sundae School](https://www.trendhunter.com/trends/resilience-campaign) showcased its latest 'Chapter 3: (Weed Scholar)' collection for the Spring/Summer 2019 season at New York Fashion Week Men's. The New York and Seoul-based label drew inspiration from both [weed culture and academia](https://www.trendhunter.com/trends/women-of-weed). There is also a spotlight that hits Asian countercultures and that shows through the premium apparel and accessories selection adorned with graphics and [Korean heritage cut details](https://www.trendhunter.com/trends/sundae-school-x-uka). The third series explores the aforementioned juxtaposing themes of both cannabis and academia.

The color palette sees a range of earthy hues such as olive, navy blue, charcoal, taupe and some vibrant patterns by Korean artist Yeonbun. A key piece from the range in the Korean hanbok options designed to have sections that can hold lighters and papers.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 64% | Activity: 46% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### What's Driving This Trend

- **Marijuana-inspired Fashion:** The fashion industry can capitalize on the growing acceptance and popularity of marijuana by creating apparel that celebrates the culture and imagery of cannabis.
- **Cultural Fusion:** Designers can explore the combination of different cultural elements, like Sundae School did with Asian countercultures and academic themes, to create unique and captivating fashion collections.
- **Functional Fashion:** There is an opportunity for designers to create innovative fashion items, such as the Korean hanbok with built-in compartments for lighters and papers, that serve practical purposes while also being stylish.

### Who This Affects Most

- **Fashion:** The fashion industry has the potential to disrupt traditional fashion norms by embracing cannabis culture and incorporating it into apparel designs.
- **Art and Design:** Artists and designers can collaborate to create visually stunning and culturally diverse patterns and graphics, like the ones showcased by Korean artist Yeonbun in Sundae School's collection.
- **Marijuana Products:** With the increasing legalization of marijuana, there is an opportunity for the creation of innovative accessories specifically designed for cannabis enthusiasts, such as custom lighters and storage compartments.

## Related on Trend Hunter

- [Korean Heritage-Honoring Campaign Videos](https://www.trendhunter.com/trends/resilience-campaign.md)
- [Fashion Lifestyle Pop-Up Events](https://www.trendhunter.com/trends/sundae-school-2.md)
- [4/20 Cannabis Metaverse Events](https://www.trendhunter.com/trends/flowerverse.md)
- [Weed-Centric Women’s Campaigns](https://www.trendhunter.com/trends/women-of-weed.md)
- [Wavy Smoke Wear Collections](https://www.trendhunter.com/trends/stylish-smoke-wear.md)
- [Streetwear-Inspired Cannabis Products](https://www.trendhunter.com/trends/rip-n-dip.md)
- [Limited-Edition Designer-Forward Collaborations](https://www.trendhunter.com/trends/black-market.md)
- [Asian Heritage-Rooted Collabs](https://www.trendhunter.com/trends/sundae-school-x-uka.md)
- [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md)