# Fashion Lifestyle Pop-Up Events Sundae School Hosts Their First Pop-Up in London By Amy Duong | Published 2024-09-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sundae-school-2 References: [instagram](https://www.instagram.com/sundae.school/?hl=en)  Korean fashion and cannabis lifestyle imprint [Sundae School](https://www.trendhunter.com/trends/sundae-school-x-uka) is breaching borders and launching its inaugural [pop-up event in London](https://www.trendhunter.com/trends/byoma-2). The event will celebrate Chuseok (추석), which is a Mid-Autumn festival, taking place right in East London's Hackney. To mark this international milestone following events in New York and Los Angeles, the experience will bring the British Asian community together to honor the pan-Asian festival. The pop-up kicks off on September 19th and will run until September 21st. The space will showcase the brand's iconic fleeces and give fans an exclusive look at what's to come for Fall/Winter 2024. Additionally, Sundae School has joined forces with [Rogue Sarnies](https://www.trendhunter.com/trends/rogue-invitational) to serve up an exclusive Korean Fried Chicken sandwich. Attendees will also get the opportunity to get their hands on a limited tee. Image Credit: Sundae School ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 64% | Activity: 58% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Cultural Celebration Pop-ups:** The international lifestyle brand's event emphasizes the blending of cultural festivities with retail experiences. - **Food and Fashion Collaborations:** The partnership between Sundae School and Rogue Sarnies showcases the merging of culinary delights with fashion promotions. - **Exclusive Seasonal Previews:** Offering fans a sneak peek at Fall/Winter collections creates an atmosphere of exclusivity and anticipation. ### Where This Applies - **Fashion Retail:** Using temporary pop-up events to launch new collections can generate hype and give a tangible experience to potential customers. - **Event Management:** Specializing in international pop-up events that blend cultural celebrations with brand marketing can capture diverse audiences. - **Hospitality and Food Services:** Collaborating with fashion brands to offer unique culinary experiences can attract broader audiences and enhance brand visibility. ## Related on Trend Hunter - [Asian Heritage-Rooted Collabs](https://www.trendhunter.com/trends/sundae-school-x-uka.md) - [Unique Cosmetics Launch Events](https://www.trendhunter.com/trends/london-newsstand-popup.md) - [Korean Heritage-Honoring Campaign Videos](https://www.trendhunter.com/trends/resilience-campaign.md) - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [Resort-Themed Retail Pop-Ups](https://www.trendhunter.com/trends/flannels-the-house-of-summer.md) - [Streetwear Collector Events](https://www.trendhunter.com/trends/vandythepink-2.md) - [Immersive Multi-Brand Beauty Pop-Ups](https://www.trendhunter.com/trends/seoul-in-the-city.md) - [UK Beauty Summer Pop-Ups](https://www.trendhunter.com/trends/mecca-cosmetica.md) - [Summer Sunset Pop-Ups](https://www.trendhunter.com/trends/sundown-spots.md)