# Dairy-Free Sundae Campaigns #EveryDayIsSundae Shares a Week of Sundae Recipes By Laura McQuarrie | Published 2020-07-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sundae-recipes References: [prnewswire](https://www.prnewswire.com/news-releases/in-celebration-of-national-ice-cream-day-so-delicious-dairy-free-declares-every-day-is-sundae-301090967.html) & [sodeliciousdairyfree](http://www.sodeliciousdairyfree.com) In preparation for National Ice Cream Day, [So Delicious](https://www.trendhunter.com/trends/the-pint-of-no-return) Dairy [Free](https://www.trendhunter.com/trends/so-delicious-wondermilk) will be kicking off the festivities with the #EveryDayIsSundae campaign sharing sundae recipes for every day of the week. For the campaign, So Delicious Dairy Free collaborated on different dairy-free ice cream recipes, which will be shared on the creator's [Instagram](https://www.trendhunter.com/trends/be-mine-chocostrawberry-sundae) channel. The week of sundae recipes will start off with a Brunch Waffle Sundae by Natalie Thomas, which combines So Delicious Chocolate Salted Caramel Oatmilk Frozen Dessert and So Delicious Creamy Vanilla Bean Oatmilk Frozen Dessert with grain-free vegan waffles. There's also a Kid-Friendly Dairy Free Sundae Bowl and a Taco Tuesday Sundae to look forward to recreating. As part of the dairy-free sundae campaign, 50 fans will have the chance to win customized pints of their favorite So Delicious Dairy Free frozen desserts. Image Credit: So Delicious Dairy Free, rainbowplantlife ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 39% | Activity: 44% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Dairy-free Dessert Campaigns:** Opportunity for dairy-free brands to create innovative dessert campaigns to attract customers. - **Daily Recipe Sharing Campaigns:** Opportunity for food brands to engage customers with daily recipe sharing campaigns on social media. - **Customized Product Giveaways:** Opportunity for brands to attract and reward loyal customers with customized product giveaway campaigns. ### Who This Affects Most - **Dairy-free Industry:** Opportunity for dairy-free brands to highlight their products through social media campaigns like #EveryDayIsSundae. - **Food Industry:** Opportunity for food brands to leverage social media platforms to engage their audiences through daily recipe sharing campaigns. - **Marketing Industry:** Opportunity for marketing agencies to develop customized product giveaways to help brands increase customer loyalty and engagement. ## Related on Trend Hunter - [Ice Cream Day Campaigns](https://www.trendhunter.com/trends/camp-carvel.md) - [Sundae-Inspired Ice Creams](https://www.trendhunter.com/trends/sundae-funday-ice-cream.md) - [Vegan-Friendly Frozen Desserts](https://www.trendhunter.com/trends/2025-dairy-free-decadence-series.md) - [Indulgent Spoonable Sundaes](https://www.trendhunter.com/trends/ben-jerrys-sundaes2.md) - [Dairy-Free Frozen Dessert Collections](https://www.trendhunter.com/trends/dairy-free-decadence-series.md) - [Decadent Vegan Frozen Treats](https://www.trendhunter.com/trends/dairyfree-decadence-series.md) - [Complimentary Frozen Treat Promotions](https://www.trendhunter.com/trends/dairy-queen-national-ice-cream-day.md) - [Dairy-Like Frozen Desserts](https://www.trendhunter.com/trends/so-delicious-wondermilk.md) - [Weekday Sundae Kits](https://www.trendhunter.com/trends/case-of-the-mondaes.md)