# Sundae-Inspired Ice Creams Baskin-Robbins Sundae Funday Ice Cream is Here for the Summer By Michael Hemsworth | Published 2023-06-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sundae-funday-ice-cream References: [chewboom](https://www.chewboom.com/2023/06/29/baskin-robbins-launches-new-sundae-funday-ice-cream/) & [baskinrobbins](https://www.baskinrobbins.com)  The [Baskin-Robbins](https://www.trendhunter.com/trends/oreo-smores-ice-cream) Sundae Funday Ice Cream is the brand's Flavor of the Month for July 2023 to offer patrons a delicious option to try out this summer. The ice cream is positioned as a new take on the [classic ice cream sundae](https://www.trendhunter.com/trends/oreo-cookie-sundae), which starts off with vanilla and chocolate ice cream mixed together with swirls of rich fudge. The ice cream is then infused with pieces of chocolate dipped waffle cone for texture and ample amounts of rainbow sprinkles to give it a glimmer of vibrant color. The Baskin-Robbins Sundae Funday Ice Cream is arriving alongside a special promotion for National Ice Cream Month that's taking place throughout July. Fans can enjoy $5 off their purchase of $20 or more starting July 16 (National Ice Cream Day) through July 22, while July 31, 2023 will see all scoops 31% off. Image Credit: Baskin-Robbins ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 36% | Activity: 59% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Innovative Ice Cream Flavors:** Opportunity to create unique and exciting ice cream flavors that go beyond the traditional options. - **Promotional Discounts and Specials:** Opportunity to attract customers with special discounts and promotions during specific events or holidays. - **Texture and Color Infusion:** Opportunity to experiment with adding new textures and vibrant colors to ice cream creations to enhance the overall experience. ### Where This Applies - **Ice Cream Manufacturing:** Opportunity for ice cream manufacturers to develop and produce innovative flavors and textures. - **Food and Beverage Retail:** Opportunity for food and beverage retailers to promote and sell unique ice cream flavors and capitalize on promotional events. - **Dessert and Snack Food Industry:** Opportunity for companies in the dessert and snack food industry to incorporate new ice cream flavors and textures into their product offerings. ## Related on Trend Hunter - [Coast-Inspired Ice Creams](https://www.trendhunter.com/trends/beach-day-ice-cream.md) - [S’mores-Inspired Ice Creams](https://www.trendhunter.com/trends/oreo-smores-ice-cream.md) - [Swirl-Textured Ice Creams](https://www.trendhunter.com/trends/sundae-swirls.md) - [Nostalgic Summer Ice Creams](https://www.trendhunter.com/trends/super-fun-times.md) - [Creative Ice Cream Flavors](https://www.trendhunter.com/trends/flavour-slam.md) - [Churro-Flavored Ice Creams](https://www.trendhunter.com/trends/dulce-de-leche-ice-cream.md) - [Bake Shop-Themed Ice Creams](https://www.trendhunter.com/trends/graeters.md) - [Salted Fudge Ice Creams](https://www.trendhunter.com/trends/skillet-cookie-crumble-ice-cream.md) - [Candy Bar-Inspired Ice Creams](https://www.trendhunter.com/trends/totally-unwrapped-ice-cream.md)