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# Stealthy Sustainable Snack Bags
SunChips' New Packaging is Quieter and Greener than Ever

By Jordan M | Published 2011-02-27 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/sunchips-new-packaging
References: [mnn](http://www.mnn.com/money/sustainable-business-practices/blogs/sunchips-announces-new-quieter-green-packaging) & [sunchips](http://www.sunchips.com/)

SunChips' new packaging is the company's latest and greenest effort to get back into the [sustainable bag arena](https://www.trendhunter.com/trends/placon-crystal-seal-delectables).

After seeing a steep drop in their sales after their last [eco-friendly bags](https://www.trendhunter.com/trends/date-energy-bars) were deemed "too loud," SunChips' new packaging offers a definitively more stealth snacking experience that is even more earth-friendly. SunChips plans to test the new packaging on its SunChips originals to gauge customer response; needless to say, the power of a little noisiness in a product's packaging will never seem like a trivial matter again.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 16% | Activity: 21% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Quiet Packaging:** Opportunity for developing packaging solutions that offer a quieter and more enjoyable consumer experience.
- **Sustainable Packaging:** Chance to innovate in creating packaging that is environmentally friendly and aligns with consumer demand for sustainability.
- **Customer Response Testing:** Potential to develop testing methodologies to gauge customer response to product packaging and make necessary improvements.

### Industries Being Reshaped

- **Food Packaging:** Opportunity to revolutionize the food packaging industry by developing quieter and greener packaging solutions.
- **Snack Industry:** Disruptive innovation potential to introduce stealthy and sustainable packaging in the competitive snack industry.
- **Market Research:** Opportunity for market research firms to assist companies in testing and analyzing customer response to packaging innovations.

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