# Junk Food Earbuds Tune Out Noisy Chip Bags with these SunChips Earplugs By Summer Luu | Published 2010-11-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sunchips-earplugs References: [adweek.blogs](http://adweek.blogs.com/adfreak/2010/11/sunchips-canada-has-earplugs-for-loud-bag.html) & [consumerist](http://consumerist.com/2010/11/sunchips-canada-to-noisy-bag-haters-heres-free-earplugs.html) In response to the SunChips bashing due to the brand's infamously [loud chip bags](https://www.trendhunter.com/trends/cheezit-snapd-back-bag), SunChips Earplugs were created to tune out those oh-so noisy packages. What started as an [eco-friendly initiative](https://www.trendhunter.com/trends/dfc001), these bags were immensely criticized for how loud they were as they were being opened. The SunChips company's sustainability chief is seen here in this viral video, offering the clever, tongue-in-cheek SunChips Earplugs device provided solely through Facebook. **Implications** - These earbuds could also be used while others are eating SunChips and your watching a film cause the chips themselves are not very quite. Earplugs save the day once again. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 2% | Activity: 38% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Loud Packaging Solutions:** Opportunity to develop innovative packaging solutions that reduce noise and enhance consumer experience. - **Eco-friendly Initiatives:** Potential for creating sustainable products and practices that resonate with eco-conscious consumers. - **Tongue-in-cheek Marketing:** Chance to leverage humor and irony in marketing campaigns to capture audience attention and create brand buzz. ### Sectors Adopting This - **Packaging:** Disruptive innovation opportunity to design noise-reducing packaging for various consumer products. - **Sustainable Products:** Potential for developing eco-friendly products that align with consumer demand for sustainable options. - **Marketing and Advertising:** Opportunity to create unconventional marketing campaigns that utilize humor and irony to engage and entertain audiences. ## Related on Trend Hunter - [Snack-Silencing AI Tech](https://www.trendhunter.com/trends/doritos-silent.md) - [Chip-Themed Wireless Earbuds](https://www.trendhunter.com/trends/skullcandy-doritos.md) - [Noise-Canceling Drink Packs](https://www.trendhunter.com/trends/drink-pack.md) - [Crumb-Funneling Chip Packets](https://www.trendhunter.com/trends/chip-packet.md) - [Celebratory Solar Eclipse Chips](https://www.trendhunter.com/trends/sunchips-solar-eclipse.md) - [Snack Chip-Flavored Cupcakes](https://www.trendhunter.com/trends/cupcake-collection.md) - [Portable Everyday Earplugs](https://www.trendhunter.com/trends/portable-everyday-earplugs.md) - [Customizable Earbud-Like Earplugs](https://www.trendhunter.com/trends/hear-hush-hoops.md) - [All-Organic Potato Chips](https://www.trendhunter.com/trends/humble-potato-chips.md)