# Underrepresented Artist Snack Branding The New SunChips Art Seen Packaging Celebrates 2023 Winners By Michael Hemsworth | Published 2023-10-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sunchips-art-seen-packaging References: [drugstorenews](https://drugstorenews.com/sunchips-displays-artwork-underrepresented-artists-art-seen-program) & [prnewswire](https://www.prnewswire.com/news-releases/sunchips-showcases-artwork-from-underrepresented-artists-in-art-seen-honors-301958224.html)  The latest [SunChips Art Seen](https://www.trendhunter.com/trends/sunchips-solar-eclipse) Packaging has been debuted by the brand to put a spotlight on underrepresented artists from across the country and refresh the product's profile on store shelves. The latest update as part of the initiative incorporates the artwork of three artists including Maruja Panti from Catanduanes, Philippines, Darnell "Solo" Kirkwood from Los Angeles and Megan Lewis from Baltimore. The artwork from each artist can be observed on the brand's Original, Harvest Cheddar and Garden Salsa [snacks](https://www.trendhunter.com/trends/unique-snacks), which are hitting store shelves now. The brand is also donating $100,000 to YoungArts with an additional $1 donated for every Snap submitted between October 9 and November 5, 2023, up to $40,000. Vice President of Marketing at [Frito-Lay](https://www.trendhunter.com/trends/fritolay-minis) Rhasheda Boyd spoke on the latest SunChips Art Seen Packaging saying, "With less than 15% of art in permanent collections in the U.S. created by women and people of color, SunChips was inspired to drive a greater impact in the art community. Featuring these artists' work on our packaging in retailers nationwide allows us to do our part to offer more exposure for these talented individuals in unexpected ways." ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 19% | Activity: 20% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Artistic Representation:** Underrepresented artists are gaining more exposure through collaborations with brands, providing an opportunity for increased visibility and recognition. - **Socially Conscious Initiatives:** Brands are incorporating social causes in their marketing strategies, creating a positive impact and contributing to underrepresented communities. - **Inclusive Packaging Design:** Companies are refreshing their product profiles by featuring diverse artwork on their packaging, promoting inclusivity and showcasing different artistic perspectives. ### Who This Affects Most - **Food & Beverage:** The food industry is embracing collaborations with underrepresented artists, revolutionizing packaging design and supporting diverse talent. - **Marketing & Advertising:** Marketing professionals are exploring socially conscious initiatives as a way to create meaningful connections with consumers and support underrepresented communities. - **Fine Arts & Culture:** The fine arts industry is witnessing a shift towards increased representation and exposure for underrepresented artists, with collaborations in product branding. ## Related on Trend Hunter - [Interactive AR Galleries](https://www.trendhunter.com/trends/happy-by-design.md) - [Athlete-Celebrating Snack Packaging](https://www.trendhunter.com/trends/cracker-jill-packaging.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Celebratory Solar Eclipse Chips](https://www.trendhunter.com/trends/sunchips-solar-eclipse.md) - [Artwork-Adorned Reusable Bags](https://www.trendhunter.com/trends/reusable-bag-campaign.md) - [Easy-to-Pour Chip Packaging](https://www.trendhunter.com/trends/fritolay-minis.md) - [Bold Chickpea Brand Refreshes](https://www.trendhunter.com/trends/festive-chickpea-hearts.md) - [Street Art-Style Gummy Packaging](https://www.trendhunter.com/trends/jolly-rancher-gummies.md) - [Snack Chip-Flavored Cupcakes](https://www.trendhunter.com/trends/cupcake-collection.md)