# Celebratory Flavorful Beers Sunbird Brewing's Rose Oolong Pale Ale Honours the Mid-Autumn Festival By Kalin Ned | Published 2021-01-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sunbird-brewing References: [sunbirdbrewingco](https://sunbirdbrewingco.com/collections/all) & [bakchormeeboy](https://bakchormeeboy.com/2020/09/18/food-for-thought-sunbird-brewing-launches-rose-oolong-pale-ale-for-mid-autumn-festival-2020/) Asia's leading craft brewery Sunbird Brewing captured the attention of many beer connoisseurs with its Ondeh Ondeh Porter which celebrated National Day 2020. For the Mid-Autumn Festival, the company debuted another [special flavor](https://www.trendhunter.com/trends/galaxy-ripple-imperial-ipa)—the [Rose Oolong Pale Ale](https://www.trendhunter.com/trends/kyla-peach-bellini) whose flavors are intended to accompany the mooncake feast. Sunbird Brewing launched its newest creation in limited batches. The blend is inspired by "the very versatility of [Tea leaves](https://www.trendhunter.com/trends/owls-brew-2)" and it boasts rich fragrances of "crushed rosebuds and rare-orchid infused with exquisite oolong tea leaves hand-picked from the Wuyi High Mountain." With 5% ABV in each bottle, Sunbird Brewing offered six bottles for $55. Given the magnitude and cultural importance of the festival, as well as the intriguing blend, Sunbird Brewing's supplies were, without a doubt, quickly depleted. Image Credit: Sunbird Brewing ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 43% | Activity: 37% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Celebratory Beers:** Breweries can innovate by releasing limited edition beers to celebrate special occasions and festivals. - **Tea-infused Beers:** Breweries can experiment with blending their beers with different types of tea to create unique flavor profiles. - **Cultural Festival-inspired Beers:** Breweries can release beers that pay homage to different cultural festivals in order to appeal to a wider audience. ### Sectors Adopting This - **Craft Brewery:** Craft breweries can create a niche for themselves by releasing unique and innovative beers. - **Specialty Foods:** Breweries can partner with specialty food companies to create beer and food pairings for specific occasions and festivals. - **Event Planning:** Event planners can use limited edition beers as a way to add unique and memorable touches to their events. ## Related on Trend Hunter - [Bubble Tea-Inspired Stouts](https://www.trendhunter.com/trends/bubble-tea-inspired-stout.md) - [Collaboration Tea-Infused Beers](https://www.trendhunter.com/trends/teainfused-beers.md) - [Ready-to-Drink Boba Beers](https://www.trendhunter.com/trends/bubble-tea-ipa.md) - [Floral Rice Lagers](https://www.trendhunter.com/trends/rice-lager.md) - [Asian Cuisine-Flavored Beers](https://www.trendhunter.com/trends/dokkaebier.md) - [Nutty Pandan Beers](https://www.trendhunter.com/trends/pandan-coconut-doughnut-ale.md) - [Vegan Autumn Mooncake Boxes](https://www.trendhunter.com/trends/autumn-mooncake-box.md) - [Sophisticated Mid-Autumn Festival Lines](https://www.trendhunter.com/trends/mariebelle-new-york.md) - [Flavorful Mooncake Box Sets](https://www.trendhunter.com/trends/mooncake-box-set.md)