# Cookbook-Inspired Meal Kits Sunbasket Launched Limited Time Only Meal Kit with Danny Seo By Grace Mahas | Published 2021-09-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sunbasket References: [prnewswire](https://www.prnewswire.com/news-releases/sunbasket-launches-lto-meal-kit-recipe-in-collaboration-with-food-and-lifestyle-expert-danny-seo-301378542.html) & [sunbasket](https://sunbasket.com/?sd) [Sunbasket](https://www.trendhunter.com/trends/lunch-bowls), the leading healthy meal delivery service, recently joined forces with sustainability leader Danny Seo to launch a new meal kit inspired by a recipe from his new cookbook, *Naturally Delicious Dinners.* Seo partnered with Sunbasket's award-winning, Executive Chef and Co-Founder, Justine Kelly, to create the 100% plant-based [Chipotle](https://www.trendhunter.com/trends/justin-medeiros-salad-bowl1) BBQ [Carrot](https://www.trendhunter.com/trends/thanksgiving-box) Sliders with Crispy Kale Chips. The mouthwatering vegetarian slider boasts fresh, seasonal, and organic produce including yellow onion, cabbage, and carrots alongside a variety of spices and seasoning. "I thoroughly enjoyed collaborating with Chef Justine and her team to bring this recipe from my new cookbook to life for Sunbasket subscribers," said Danny Seo. "I am eager to share this refined take on a BBQ slider and show how delicious and easy plant-based recipes can be." For a limited time, the exclusive Danny Seo x Sunbasket meal kit will be available online starting on September 8 and offered for three consecutive ship weeks: October 3, October 10, and October 17. Image Credit: Sunbasket ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 38% | Activity: 41% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Meal Kits:** The rise of plant-based meal kits presents opportunities for companies to create innovative recipes that cater to customers' evolving dietary preferences and sustainability concerns. - **Celebrity Collaboration Meal Kits:** Collaborating with celebrities or influencers can provide meal kit companies with unique and exclusive recipes to attract and retain customers. - **Limited Time Meal Kits:** Offering limited edition meal kits can create a sense of urgency and exclusivity for customers, potentially leading to increased sales and brand loyalty. ### Industries Being Reshaped - **Meal Kit Delivery Services:** Meal kit delivery companies can capitalize on the trend of cookbook-inspired and plant-based meal kits to attract and retain customers seeking healthier and environmentally-conscious meal options. - **Celebrity and Influencer Marketing:** Collaborating with celebrities like Danny Seo can promote brand awareness and exclusivity, attracting new customers and retaining loyal ones. - **Publishing Industry:** Publishing companies specializing in cookbooks can develop partnerships with meal kit delivery services to expand their reach and promote their recipes to a wider audience. ## Related on Trend Hunter - [Simple Satisfying Meal Kits](https://www.trendhunter.com/trends/green-chef-x-emily-mariko.md) - [Seasonal Vegan Meal Kits](https://www.trendhunter.com/trends/purple-carrot-meal-kits.md) - [Ready-to-Heat Lunch Bowls](https://www.trendhunter.com/trends/lunch-bowls.md) - [Balanced Meal Kits](https://www.trendhunter.com/trends/home-chef-and-skinnytaste.md) - [Accessible Vegan Recipe Cookbooks](https://www.trendhunter.com/trends/mission-vegan.md) - [Gut-Friendly Meal Kits](https://www.trendhunter.com/trends/gut-friendly-meal-kits.md) - [Sustainable Salad Meal Kit Deliveries](https://www.trendhunter.com/trends/frache-noodle-salad.md) - [Convenient Frozen Entrée Bowls](https://www.trendhunter.com/trends/frozen-entre-bowls.md) - [Healthy Cookbook Launches](https://www.trendhunter.com/trends/healthygirl-kitchen.md)