# Iridescent Drinkware Collections Target Has Added Iridescent Drinkware to Its Sun Squad Collection By Katherine Pendrill | Published 2020-05-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/sun-squad References: [delish](https://www.delish.com/food-news/a32584042/target-sun-squad-iridescent-drinkware/) & [target](https://www.target.com/p/82oz-plastic-drink-pitcher-sun-squad/-/A-79849450) If you're looking for a way to take your next backyard barbecue or picnic to the next level, you'll be thrilled to hear that Target has just added iridescent drinkware to its Sun Squad collection. This summer, Target has expanded its popular Sun Squad product lineup to include some eye-catching drinkware. The new lineup consists of plastic drinkware such as pitchers, ice buckets, seamless wine glasses, a margarita glass, and more. All of the pieces boast an iridescent finish that makes it look like the sun is reflecting off of the surface and leaving a rainbow-like hue. Best of all, all the new shimmering drinkware is under $10, so you can grab the whole set. Image Credit: *@retailtherapymom, Target.* ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 76% | Activity: 74% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### What's Driving This Trend - **Iridescent Drinkware:** Opportunity for companies to explore incorporating iridescent finishes in their product lines for a visually appealing and trendsetting design. - **Affordable Outdoor Entertaining:** Room for companies to provide affordable and visually appealing outdoor entertaining products to cater to budget-conscious consumers. - **Expansion of Popular Product Line:** Opportunity for companies to expand their popular product lines by introducing new and eye-catching products to attract customers. ### Who This Affects Most - **Retail:** Retail companies can take advantage of the trend by introducing iridescent drinkware and expanding their outdoor entertaining lineups to cater to customers' needs. - **Outdoor Recreation:** The trend toward iridescent drinkware and affordable outdoor entertaining products can be leveraged by outdoor recreation companies to expand their product lines for backyard barbecues, picnics, and other outdoor events. - **Party Supply:** Party supply companies can offer iridescent drinkware and eye-catching products for affordable outdoor entertaining to expand their product lines and cater to customers looking for visually appealing and budget-friendly options. ## Related on Trend Hunter - [Beauty-Inspired Vibrant Water Tumblers](https://www.trendhunter.com/trends/quencher-tumbler.md) - [Vibrant Summer-Ready Drinkware](https://www.trendhunter.com/trends/starbucks-summer-merchandise.md) - [Colorful Outdoor Drinkware](https://www.trendhunter.com/trends/outdoor-drinkware.md) - [Festive Drinkware Collections](https://www.trendhunter.com/trends/stanley-1913-1.md) - [Marbled Drinkware Capsules](https://www.trendhunter.com/trends/stanley-1913-2.md) - [Shimmering Reusable Drink Carriers](https://www.trendhunter.com/trends/stanley-dream-weaver-collection.md) - [Halloween-Themed Drink Carriers](https://www.trendhunter.com/trends/target-x-stanley-halloween.md) - [Elegant Colored Glassware Collections](https://www.trendhunter.com/trends/colored-glassware-collection.md) - [Purple Studded Cold Cups](https://www.trendhunter.com/trends/purple-studded-cold-cup.md)