# Milky Sun Care Serums Coola's Sun Silk Drops Offer SPF 30, IR, Blue Light & Pollution Protection By Laura McQuarrie | Published 2020-09-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sun-silk-drops References: [ellecanada](https://www.ellecanada.com/beauty/skincare/best-new-beauty-products-september-2020) & [coolasuncare](https://www.coolasuncare.ca/product-page/full-spectrum-360-sun-silk-drops-organic-sunscreen-spf-30-30ml) The Coola Full Spectrum 360° Sun Silk Drops Organic Sunscreen SPF 30 takes the form of a fast-absorbing serum with a milky texture that offers protection from not just the sun's powerful rays but also pollution and blue light exposure. As such, the vegan-friendly, reef-safe and organic formula promises both indoor and outdoor protection to keep up with modern lifestyles. Made with over 70% certified organic ingredients, the Full Spectrum 360° Sun Silk Drops Organic Sunscreen SPF 30 relies on a plant-derived Full Spectrum 360-degree complex to offer multiple kinds of shielding. Unlike thick and heavy sunscreen products of the past, this one sets itself apart with a lightweight, sheer and breathable texture that's also infused with nourishing hero skincare ingredients like hyaluronic acid. Image Credit: Coola ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 22% | Activity: 8% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Multifunctional Sunscreen:** Formulating sunscreens that offer protection from not just the sun's rays but also pollution and blue light exposure presents a disruptive innovation opportunity. - **Lightweight Sunscreen:** Creating lightweight, sheer, and breathable sunscreen products with a milky texture provides a disruptive innovation opportunity in the sun care industry. - **Organic Sunscreen:** Developing organic and vegan-friendly sunscreens with certified organic ingredients addresses the demand for more natural and sustainable sun care solutions. ### Who This Affects Most - **Skincare:** The skincare industry can leverage the trend of multifunctional sunscreens to create innovative products that offer comprehensive protection for the skin. - **Beauty:** The beauty industry can capitalize on the lightweight sunscreen trend by creating products that provide effective sun protection without feeling heavy or greasy on the skin. - **Natural Products:** The natural products industry can tap into the organic sunscreen trend to meet the growing consumer demand for sustainable and eco-friendly sun care options. ## Related on Trend Hunter - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md) - [Organic SPF Product Launches](https://www.trendhunter.com/trends/coola-launch.md) - [Lightweight SPF Products](https://www.trendhunter.com/trends/hydrating-serum-lotion.md) - [Award-Winning SPF Serums](https://www.trendhunter.com/trends/organic-skin-care1.md) - [Radiance-Enhancing SPF Serums](https://www.trendhunter.com/trends/invisible-daily-defense-serum.md) - [Lightweight Fluid Sunscreens](https://www.trendhunter.com/trends/ultralight-face-fluid-spf.md) - [Hydrating Invisible SPF Serums](https://www.trendhunter.com/trends/spf50-cabanaclear-water-gel-serum.md) - [Complexion-Improving SPF Serums](https://www.trendhunter.com/trends/spf-50-drops.md) - [Daily Sheer Tint Sunscreens](https://www.trendhunter.com/trends/silkscreen.md)