# Sun Safety-Promoting Initiatives Zilveren Kruis Promotes Sun Safety in the Netherlands By Kalin Ned | Published 2024-07-17 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/sun-safety References: [zilverenkruis.nl](https://www.zilverenkruis.nl/overons/pers/zonnebrandcreme-op-het-terras)  Dutch health insurance company Zilveren Kruis recently launched a new initiative aimed at promoting sun safety in the Netherlands. The campaign delivers sunscreen on terraces across the country. This effort addresses a significant issue, as 28% of sunburns occur in gardens or on outdoor patios. In collaboration with Koninklijke Horeca Nederland, Zilveren Kruis seeks to raise awareness about the importance of [sunscreen application](https://www.trendhunter.com/trends/uv-guardian) and sun safety, especially given that one in five individuals is diagnosed with skin cancer. Zilveren Kruis introduces 30 ml tubes of [SPF30 mineral sunscreen](https://www.trendhunter.com/trends/what-the-spf) to terraces, making it easier for patrons to protect themselves from harmful UV rays while enjoying outdoor activities. The initiative normalizes the practice of applying sunscreen alongside food and drink, promoting a culture of sun safety. Image Credit: Zilveren Kruis ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 13% | Activity: 20% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Integrative-sun-safety Campaigns:** Combining sun safety measures with hospitality services normalizes health-conscious behaviors in social settings. - **On-demand Sunscreen Distribution:** Providing sunscreen in public and commercial spaces ensures immediate access to UV protection, reducing preventable skin damage. - **Collaborative Health Initiatives:** Partnerships between health insurance firms and hospitality organizations enhance public health outreach and education. ### Where This Applies - **Health Insurance:** Health insurance companies can leverage public health campaigns to decrease future treatment costs related to skin cancer. - **Hospitality:** The hospitality industry can benefit from health-focused initiatives that promote customer well-being and satisfaction. - **Skincare Products:** The skincare industry stands to expand its market by integrating sun protection products into collaborative health and safety efforts. ## Related on Trend Hunter - [UV Ticket Initiatives](https://www.trendhunter.com/trends/buoni-sole.md) - [Unbranded Sun Protection Campaigns](https://www.trendhunter.com/trends/sun-responsibly-campaign.md) - [Free Sunscreen Initatives](https://www.trendhunter.com/trends/free-sunscreen1.md) - [Sun Safety Movements](https://www.trendhunter.com/trends/burn-lines.md) - [Collaborative Sun Protection Initiatives](https://www.trendhunter.com/trends/soho-houses.md) - [Sun Awareness Campaigns](https://www.trendhunter.com/trends/canadian-dermatology-association.md) - [Drinker-Specific Sunscreens](https://www.trendhunter.com/trends/beavertown-brewery-oil-your-neck.md) - [Creative Sun Safety Installations](https://www.trendhunter.com/trends/sun-safety-installation.md) - [Thoughtful Sunscreen Partnerships](https://www.trendhunter.com/trends/blue-lizards.md)