# Sprayable Sunscreen Formulations Shiseido Introduces Its Ultra Sun Protector Spray SPF 40 By Kalin Ned | Published 2024-06-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sun-protector References: [shiseido](https://www.shiseido.ca/ultra-sun-protector-spray-spf-40-0194523212368.html)  [Shiseido](https://www.trendhunter.com/trends/shiseido-ultimate-sunscreen) introduces its Ultra Sun Protector Spray SPF 40 — a broad-spectrum sunscreen designed to cater to active lifestyles. The formulation is powered by the SuperVeil-UV 360™ Technology which ensures even coverage over the skin and ample protection against harmful UVA and UVB rays. Additionally, skincare ingredients and antioxidant-packed botanicals nourish the skin, adding another dimension to the product. The Ultra Sun Protector Spray SPF 40's formula is water and sweat-resistant for 80 minutes, dermatologist-tested, free of Oxybenzone and Octinoxate, and suitable for all skin types. The packaging and format of the product offer [convenience and ease of application](https://www.trendhunter.com/trends/dr-squatch1). With its invisible, breathable formula that goes on clear and dries quickly, Shiseido's Ultra Sun Protector Spray SPF 40 offers consumers a reliable and hassle-free solution for sun protection and is ideal for those with active lifestyles seeking effective yet [lightweight sunscreen options](https://www.trendhunter.com/trends/hydrating-serum-lotion). Image Credit: Shiseido ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 46% | Activity: 27% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Invisible Sunscreen Formulations:** Innovative formulas that go on clear and dry quickly offer non-greasy, easy-to-use solutions for sun protection. - **Botanical-infused Skincare:** Incorporating antioxidant-packed botanicals provides added skincare benefits along with sun protection. - **Water-resistant Sunscreens:** Evolving water and sweat-resistant formulations cater to the needs of consumers with active lifestyles. ### Who This Affects Most - **Skincare and Cosmetics:** Advanced sunscreen technologies are driving growth and differentiation within the skincare and cosmetics market. - **Outdoor and Sports Products:** High-performance sun protection is increasingly essential in the outdoor and sports sectors. - **Health and Wellness:** The emphasis on UV protection and skin nourishment aligns with the health and wellness industry's focus on preventative care. ## Related on Trend Hunter - [Botanical Heat-Activated Sunscreens](https://www.trendhunter.com/trends/shiseido-ultimate-sunscreen.md) - [Lightweight High-Level Sun Protectors](https://www.trendhunter.com/trends/sun-protectors.md) - [Eco Mineral Sun Sprays](https://www.trendhunter.com/trends/sheer-mist-sun-spray.md) - [Protective SPF Water Sprays](https://www.trendhunter.com/trends/very-high-protection-sun-water.md) - [Sport-Friendly Sunscreens](https://www.trendhunter.com/trends/island-sport-spritz.md) - [Adaptable Sun Protection Creams](https://www.trendhunter.com/trends/uv-protective.md) - [Broad Spectrum Spf Sprays](https://www.trendhunter.com/trends/hair-scalp-and-skin-spray.md) - [Lightweight Fluid Sunscreens](https://www.trendhunter.com/trends/ultralight-face-fluid-spf.md) - [Protective Skin-Brightening Cosmetics](https://www.trendhunter.com/trends/tanologist-super-shield.md)