# Sun Protection Skincare Sets Perfect for Summer, Shiseido Offers the Urban Environment Sun By Kalin Ned | Published 2022-06-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sun-protection-skincare1 References: [shiseido](https://www.shiseido.com/ca/en/urban-environment-sun-set-89-value-SHC055847101168.html?cgid=skincare) Sun protection skincare is a must all year-round but it is especially pertinent during the summer months when the sun tends to be more intense. Luxury skincare brand [Shiseido](https://www.trendhunter.com/trends/shiseido-ultimate-sunscreen) is offering an affordable Urban Environment Sun Set that features three powerful formulas that will ensure optimal protection, both from the sun and other environmental stressors such as urban pollution. This [sun protection skincare](https://www.trendhunter.com/trends/advanced-sun-care) round-up includes Shiseido's [Urban Environment Oil-Free Sunscreen SPF 42](https://www.trendhunter.com/trends/ultralight-face-fluid-spf) (30 mL), the Benefiance Wrinkle Smoothing Cream (15 mL), and the Clarifying Cleansing Foam (50 mL). All three come in a compact yellow sun pouch. The foam cleanses away impurities while the smoothing cream hydrates the skin to reveal a "youthful-looking radiance." Of course, Shiseido's oil-free sunscreen reduces the damage caused by harmful sun rays. Image Credit: Shiseido ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 28% | Activity: 32% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Multi-functional Skincare Products:** Brands can create more value for consumers by offering multi-functional skincare products that provide protection from both the sun and other environmental stressors. - **Affordable Sun Protection Sets:** Offering affordable sun protection sets is an opportunity for brands to attract budget-conscious consumers without compromising on quality. - **Eco-friendly Sun Protection:** Brands can tap into the growing demand for eco-friendly products by offering sustainable and environmentally-friendly sun protection options. ### Where This Applies - **Skincare Industry:** The skincare industry can capitalize on the trend of sun protection by developing innovative products that offer protection from multiple environmental factors. - **Travel Industry:** The travel industry can partner with skincare brands to offer sun protection sets as part of travel packages, appealing to consumers' need for convenience. - **Sustainability Industry:** The growing consumer interest in sustainability presents an opportunity for companies in the sustainability industry to partner with skincare brands and develop more eco-friendly sun protection options. ## Related on Trend Hunter - [Botanical Heat-Activated Sunscreens](https://www.trendhunter.com/trends/shiseido-ultimate-sunscreen.md) - [Adaptable Sun Protection Creams](https://www.trendhunter.com/trends/uv-protective.md) - [Sprayable Sunscreen Formulations](https://www.trendhunter.com/trends/sun-protector.md) - [All-Day Sun Care Systems](https://www.trendhunter.com/trends/sonni.md) - [Shielding Urban Skincare](https://www.trendhunter.com/trends/urban-kind.md) - [Aromatic Sun Protection Cosmetics](https://www.trendhunter.com/trends/sunsense3-sun-protection-products.md) - [UV Protective Luxury Skincare](https://www.trendhunter.com/trends/uv-protective-creams.md) - [Summer Skincare Essentials Kits](https://www.trendhunter.com/trends/summer-essentials-kit.md) - [Reimagined SPF-Infused Moisturizers](https://www.trendhunter.com/trends/superactive-spf-50-moisturizers.md)