# Birthday Suit Ad Spoofs The Sun Page 3 Old Spice Parody Celebrates 40 Years of Fantasy By Ryan Hinkson | Published 2010-11-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/sun-page-3-old-spice-parody References: [adweek.blogs](http://adweek.blogs.com/adfreak/2010/11/r-rated-old-spice-spoof-honors-page-3-girls.html) & [blippitt](http://www.blippitt.com/page-3-old-spice-parody-video) It wasn't too long ago that those Old Spice "The man you wish your man was" ads were all the rage, spawning [tons of views and copycats](https://www.trendhunter.com/trends/kiehls-response). Well now the Sun Page 3 Old Spice parody spot will perhaps prove to be the most memorable of them all. England's Sun Page 3 has been a daily feature of the newspaper for 40 years that highlights a [topless model](https://www.trendhunter.com/trends/stripes-beauty-hotter-than-ever). In the Sun Page 3 Old Spice parody, our model slightly alters the original script, as she describes herself as "the woman you wish your woman was." ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 51% | Activity: 94% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Key Themes Behind This Trend - **Parody Advertising:** Disruptive innovation opportunity: Create clever parodies of popular advertisements to capture attention and engage audiences. - **Gender Role Reversal:** Disruptive innovation opportunity: Challenge traditional gender roles in advertising by creating content that subverts expectations and sparks social conversation. - **Brand Nostalgia:** Disruptive innovation opportunity: Tap into nostalgia by revisiting iconic brands or campaigns from the past and giving them a modern twist. ### Where This Applies - **Advertising & Marketing:** Disruptive innovation opportunity: Explore new ways of capturing consumer attention and challenging conventional advertising approaches. - **Media & Entertainment:** Disruptive innovation opportunity: Create content that breaks stereotypes and pushes boundaries to cater to a more diverse and socially conscious audience. - **Fashion & Beauty:** Disruptive innovation opportunity: Redefine beauty standards and challenge traditional expectations in the fashion industry through inclusive and empowering advertising campaigns. ## Related on Trend Hunter - [Deodorant Stick Personable Mascots](https://www.trendhunter.com/trends/swaggy-spice.md) - [Meat Sweat Campaigns](https://www.trendhunter.com/trends/meat-sweat-defense-kit-1.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Streaming Series Deodorants](https://www.trendhunter.com/trends/the-witcher.md) - [Sweat-Reducing Advisers](https://www.trendhunter.com/trends/no-sweat-predictor.md) - [Cologne-Infused Scents](https://www.trendhunter.com/trends/spice-alchemist.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Odor-Fighting Body Deodorant Ranges](https://www.trendhunter.com/trends/old-spice-total-body-deodorant.md) - [Comedic Body Wash Ads](https://www.trendhunter.com/trends/moist-humor.md)