# Lightweight Hydrating Sunscreens MISSHA Launched a Mild Essence Sun Milk SPF with 50/PA+++ By Grace Mahas | Published 2019-06-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sun-milk References: [allure](https://www.allure.com/gallery/editors-favorite-sunscreens) & [sokoglam](https://sokoglam.com/products/missha-mild-essence-sun-milk) Practice safe sun this summer with MISSHA's Mild Essence Sun Milk. The sunscreen is [lightweight and hydrating](https://www.trendhunter.com/trends/hydrating-serum-lotion) and the company is committed to "provid[ing] quality products that help unveil beautiful, glowing skin." Its sun milk boasts an SPF of over 50 with PA+++ protection. Moreover, the double layer UV-blocking system is resistant to water and sweat. The unique formula uses Antozone-Rose and Thanaka Extracts that soothe your skin with a semi-matte finish that's ideal for all skin types. The product doubles as a [make-up base](https://www.trendhunter.com/trends/multimodal-sheer-mineral-sunscreen), as the [non-greasy formula](https://www.trendhunter.com/trends/nongreasy-sunscreens) goes on clear, helping your makeup last longer. The sun milk is available in both a large and small containers, making it optimal for travel. Image Credit: MISSHA ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 27% | Activity: 52% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Lightweight Sunscreens:** Opportunity for developing lightweight sunscreens with hydrating properties for all skin types. - **High SPF Sunscreens:** Opportunity for creating sunscreens with SPF over 50 and PA+++ protection for enhanced sun protection. - **Multi-purpose Sunscreens:** Opportunity for formulating sunscreens that double as make-up bases to provide additional value and convenience to consumers. ### Who This Affects Most - **Skincare:** Disruptive innovation opportunity for skincare companies to develop light, hydrating sunscreens with high SPF and multi-purpose benefits. - **Beauty:** Disruptive innovation opportunity for beauty brands to incorporate sunscreen into makeup products, providing added protection for consumers. - **Travel:** Disruptive innovation opportunity for travel-related industries to provide travel-sized sunscreen options that are convenient for consumers on the go. ## Related on Trend Hunter - [Korean Sun Care Lines](https://www.trendhunter.com/trends/korean-sun-care.md) - [Lightweight Fluid Sunscreens](https://www.trendhunter.com/trends/ultralight-face-fluid-spf.md) - [Nourishing Milky Sunscreens](https://www.trendhunter.com/trends/hydrating-milk.md) - [Lightweight SPF Serums](https://www.trendhunter.com/trends/moisture-sun-serum.md) - [Radiant Hydration-Focused Sunscreens](https://www.trendhunter.com/trends/protected-and-hydrated.md) - [Hydrating Sunscreen Mists](https://www.trendhunter.com/trends/hydration-water-face-mist.md) - [Lightweight High-Level Sun Protectors](https://www.trendhunter.com/trends/sun-protectors.md) - [Plant-Based Infant Sunscreens](https://www.trendhunter.com/trends/uv-aqua-milk.md) - [Lightweight SPF Products](https://www.trendhunter.com/trends/hydrating-serum-lotion.md)