# Sunlit Naturetography ‘Sun Lighting' by Santiago Marcelo Clavijo Explores Light & Shad By Marissa Brassfield | Published 2009-12-21 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/sun-lighting References: [behance.net](http://www.behance.net/Gallery/sun-lighting/366894) & [behance.net](http://www.behance.net/clavijosm) There's a uniquely beautiful phenomenon that happens when [light shines through treetops](https://www.trendhunter.com/trends/bamboo-forest-glss), and 'Sun Lighting' by Santiago Marcelo Clavijo captures this beautifully. The shoot features different [nature scenes](https://www.trendhunter.com/trends/spencer-finch) in which the sun is shining onto leaves. My favorite image is the first one; the palm almost seems to glow from within. Check out more images of 'Sun Lighting' by Santiago Marcelo Clavijo above, and keep clicking for more amazing naturetography. **Implications** - Eco-conscious consumers appreciate companies with [green identities](https://www.trendhunter.com/trends/the-sula) as they can work together to improve environmental conditions. Consumers recognize these companies as green by their advertising; advertisements that portray nature or eco-friendly initiatives tell them that the company is socially responsible. Companies can cater to green demographics by incorporating the environment into their marketing campaigns. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 48% | Activity: 1% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Why This Trend Is Growing - **Naturetography:** Disruptive innovation opportunity: Develop advanced technology or filters to capture the unique phenomenon of light shining through treetops in nature photography. ### Industries Being Reshaped - **Photography:** Disruptive innovation opportunity: Create eco-friendly photography equipment and accessories to cater to the growing demand for naturetography. ## Related on Trend Hunter - [Mindful Illumination Holiday Campaigns](https://www.trendhunter.com/trends/embracing-light.md) - [Nature-Inspired Minimal Stools](https://www.trendhunter.com/trends/capture-the-light.md) - [Tree Branch-Formed Lighting Series](https://www.trendhunter.com/trends/celestial-attraction.md) - [Sunlight-Mimicking Panelled Lamps](https://www.trendhunter.com/trends/sunne-lamp.md) - [Biophilic Garden Lights](https://www.trendhunter.com/trends/digital-organism-lights.md) - [Window-Emulating Lighting Solutions](https://www.trendhunter.com/trends/window-chronicles.md) - [Nature-Inspired Lighting Series](https://www.trendhunter.com/trends/biomes-lighting.md) - [Willow Tree-Inspired Lighting Capsules](https://www.trendhunter.com/trends/larose-guyon.md) - [Lightning-Inspired Artful Exhibitions](https://www.trendhunter.com/trends/bright-light-shining.md)