# Pastel Sun-Kissed Fashion The 'Sun Flowers' Shoot Stars a Soft and Summery Dariia Makarova By | Published 2013-06-12 | Updated 2013-06-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sun-kissed-fashion References: [mode.newslicious.net](http://mode.newslicious.net/2013/06/sun-flowers-dariia-makarova-by.html) & [vogue.xl.pt](http://www.vogue.xl.pt/colecções/prêt-a-porter/primavera-verão-2013.html) With the peak of summer just arriving, sun-kissed fashion is the perfect way to celebrate the hottest days of the year. The outfits in [Vogue](https://www.trendhunter.com/trends/forever-care) Portugal's editorial, 'Sun Flowers,' are perfect demonstrations of [sun kissed fashion](https://www.trendhunter.com/trends/golden-hour-getaway-collection), or fashion that seems to exude sunlight and the carefree qualities of summer. 'Sun Flowers' stars the stunning Dariia Marakova. She is dressed in a series of [soft, flowing, pastel-colored ensembles](https://www.trendhunter.com/trends/alessandra-rich) that are perfect for summer. One of the most stunning outfits featured in this editorial is a floor-length, billowy peach dress. It is even more flowing than a typical maxi dress, giving Marakova the appearance of a Greek goddess. The 'Sun Flowers' editorial contains some incredibly beautiful outfits that are great for channeling summer romance and relaxation. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 94% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Sun-kissed Fashion:** The trend of sun-kissed fashion presents opportunities for brands to create soft and flowing pastel-colored ensembles perfect for the summer season. - **Carefree Qualities:** The trend of carefree qualities in fashion allows brands to design billowy dresses and outfits that exude a sense of relaxation and summer romance. - **Greek Goddess Inspired:** The trend of Greek goddess-inspired fashion provides opportunities for creating floor-length, flowing dresses that make the wearer feel like a goddess. ### Where This Applies - **Fashion:** The fashion industry can embrace the sun-kissed fashion trend by incorporating soft pastel colors and flowing designs into their collections. - **Photography:** The photography industry can capture the essence of sun-kissed fashion by creating editorial shoots that beautifully showcase the carefree qualities of summer. - **Beauty:** The beauty industry can create makeup and skincare products that enhance the sun-kissed glow and radiance of individuals seeking to embody the summer vibe. ## Related on Trend Hunter - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Radiant Romantic Fragrances](https://www.trendhunter.com/trends/sunkissed-dahlia.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Summer Sundress Drops](https://www.trendhunter.com/trends/park-fifth.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Romantic Summer-Ready Apparel](https://www.trendhunter.com/trends/alessandra-rich.md) - [Summer Bridal Guest-Of Collections](https://www.trendhunter.com/trends/bridal-guestof-collection.md)