# Squeezable Spiked Punches SUN iCE Shares Fruit Punch for Adults in Ready-To-Drink Pouches By Laura McQuarrie | Published 2024-10-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sun-ice References: [thedieline](https://thedieline.com/has-infantilized-branding-and-marketing-gone-too-far/) & [drinksunice](https://drinksunice.com/pages/flavors)  Bold flavors like passionfruit-lime, mango-lychee and peach-elderflower are just few of the varieties of SUN iCE available, each taking the form of [spiked fruit punch](https://www.trendhunter.com/trends/country-cocktails-bolder) for adults that's ready to sip from the pouch. Fueled by real fruit flavors, these spiked refreshments are suitable for vegetarians, vegans and gluten-free adult consumers alike, and they combine the quality of [fresh-crafted cocktails](https://www.trendhunter.com/trends/portable-cocktail-packets) with the fun and nostalgia of [squeezable beverage packaging](https://www.trendhunter.com/trends/drinkcation). For different drinking occasions, the brand offers pouches in a variety of sizes. While SUN iCE Shots boast 88.7ml of alcoholic punch, 110 calories and 14% ABV, the larger 296ml pouch size shares a more sessionable 5% ABV with flavors that are just as vibrant, fruity and refreshing. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 65% | Activity: 57% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Adult-focused Squeezable Beverages:** The introduction of adult-oriented, squeezable alcoholic drinks blends fun packaging with the sophistication of crafted cocktails. - **Flavor-infused Alcoholic Drinks:** Unique flavor combinations such as passionfruit-lime and mango-lychee reinvent traditional fruit punches, providing a fresh take on alcoholic beverages. - **Inclusive Alcoholic Options:** Creating spiked drinks that cater to vegetarians, vegans, and those avoiding gluten meets the rising demand for inclusive beverage options. ### Where This Applies - **Alcoholic Beverages:** Experimentation with bold, exotic flavors in ready-to-drink alcoholic punches presents new opportunities for market differentiation. - **Packaging:** Innovative pouch designs for alcoholic drinks merge convenience with nostalgia, appealing to modern consumers seeking both fun and practicality. - **Health-conscious Drinks:** The trend of offering alcoholic beverages suitable for specific dietary needs highlights the growing importance of health-conscious product development. ## Related on Trend Hunter - [Nostalgic Ready-to-Serve Cocktails](https://www.trendhunter.com/trends/sunshine-punch.md) - [Punch Cocktail Pouches](https://www.trendhunter.com/trends/jinx-drinkx.md) - [High-ABV Citrus Beverages](https://www.trendhunter.com/trends/simply-spiked-bold.md) - [Fruit-Forward Bag-in-Box Beverages](https://www.trendhunter.com/trends/4l-fruit-punch-box.md) - [Frozen Cocktail Tubes](https://www.trendhunter.com/trends/24-ices-frozen-cocktails.md) - [Hard Punch Six-Packs](https://www.trendhunter.com/trends/new-tampico-hard-punch.md) - [Alcohol-Infused Ice Cream Pouches](https://www.trendhunter.com/trends/coolish.md) - [Boozy Ice Pops](https://www.trendhunter.com/trends/hardpops.md) - [Tropical High-ABV Beverages](https://www.trendhunter.com/trends/seagrams-escapes-spiked.md)