# Light-Reflecting Skincare Balms Coastal Citizen's Sun Glass Balm is Like "Golden Hour in a Bottle" By Laura McQuarrie | Published 2021-11-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sun-glass-balm References: [happi](https://www.happi.com/contents/view_breaking-news/2021-11-16/influencer-eva-gutowski-launches-new-skincare-prod/) & [wearecoastalcitizen](https://wearecoastalcitizen.com/collections/shop-all/products/sun-glass?variant=40840391491775) [Coastal Citizen's](https://www.trendhunter.com/trends/beams-malibu) Sun Glass balm is a new product that's multifunctional, vegan, cruelty-free and likened to "golden hour in a bottle." The new product from influencer Eva Gutowski is versatile and light-reflecting and it creates a [luminous glow](https://www.trendhunter.com/trends/australian-gold) that locks in moisture. Made with all-natural and responsibly sourced mica, the product instantly highlights the high points of the face and body. As a multifunctional product, Sun Glass has the potential to be worn on its own, under makeup, mixed into favorite makeup products or used to finish off makeup looks. The [nourishing skincare balm formula](https://www.trendhunter.com/trends/skin-nova-complexion-balm) is packed with skin-loving ingredients like mango butter, niacinamide and natural, antioxidant-rich extracts from ginseng, green tea, blackcurrant and acai. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 76% | Activity: 79% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Multifunctional Skincare Products:** There is an opportunity for the skincare industry to create more multifunctional products that combine skincare and makeup, offering consumers convenience and time-saving benefits. - **Light-reflecting Makeup:** The makeup industry can develop more light-reflecting products that offer a luminous glow, appealing to consumers who are looking for natural and effortless makeup looks. - **Responsibly Sourced Ingredients:** There is a growing trend towards sustainability and ethical sourcing of ingredients in the beauty industry, creating an opportunity for companies that prioritize these values to appeal to conscious consumers. ### Where This Applies - **Beauty Industry:** There is an opportunity for the beauty industry to innovate the skincare and makeup products with more multifunctional, light-reflecting and sustainably sourced ingredients for conscious consumers. - **Natural Skincare Industry:** Natural skincare brands can leverage on the popularity of clean and natural ingredients to create light-reflecting and multifunctional products that appeal to conscious consumers. - **Influencer Marketing Industry:** Influencer marketing has proven to be an effective way to create hype and drive sales for new beauty products, giving influencers a prime opportunity to collaborate with brands in promoting multifunctional, light-reflecting and sustainably sourced products to their followers. ## Related on Trend Hunter - [Illuminating Skincare Balms](https://www.trendhunter.com/trends/bio-radiant-glassy-highlighter-balm.md) - [Multi-Use SPF Balms](https://www.trendhunter.com/trends/ros-beauty.md) - [Skincare-Infused Sunscreens](https://www.trendhunter.com/trends/kinfields-sunglow-spf.md) - [Swipe-On Protective Luminizers](https://www.trendhunter.com/trends/glowscreen-sunlighter-stick-spf-45.md) - [Agave-Infused Beauty Balms](https://www.trendhunter.com/trends/ethereal-glow-balm.md) - [Protective Liquid Highlighters](https://www.trendhunter.com/trends/glow-protect-spf-50-liquid-highlighter.md) - [Watermelon-Infused Sunscreen Balms](https://www.trendhunter.com/trends/watermelon-glow-niacinamide.md) - [Adaptive Complexion Balms](https://www.trendhunter.com/trends/skin-nova-complexion-balm.md) - [Shimmering Sun Care Oils](https://www.trendhunter.com/trends/vacation-shimmer-oil.md)