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# Sun-Kissed Skin Serums
Harlow Skin Co's Sun Elixir Leaves Skin with a Healthy Glow

By Jana Pijak | Published 2016-04-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sun-elixir
References: [harlowskinco](http://harlowskinco.com/shop/harlow-sun-elixir)

Harlow Skin Co's Sun Elixir is designed to leave skin with a bright and healthy glow. The product is naturally sourced and features no harsh chemicals or additives. In addition to being [infused with vitamin c](https://www.trendhunter.com/trends/thirst-brightening-vitamin-c-serum), juniper berries and geraniums, this product is also rich in essential oils.

Its macadamia nut, evening primrose and jojoba oil ingredients work to soften skin while leaving it with a dewy and natural glow that mimics the effects of a day out in the sun. This [sun-kissed face serum](https://www.trendhunter.com/trends/isle-of-paradise-sunny-serum) is applied morning and night and replaces traditional moisturizers when used.

Enriched with a blend of antioxidants, Harlow Skin Co's Sun Elixir works to improve skin's appearance while reducing aging effects and existing sun damage effectively. Appealing to organic skincare fans, the brand also carries a myriad of other products like [natural body scrubs](https://www.trendhunter.com/trends/all-purpose-oil), lip tints and even beard oils for the appearance-conscious male.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 19% | Activity: 44% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Natural Skin Serums:** Developing naturally sourced, chemical-free skin serums with multiple benefits such as softening skin, evening skin tone and eliminating sun damage.
- **Antioxidant-infused Skincare:** Including antioxidant blends in skincare products aimed at reducing aging effects and sun damage.
- **Male Grooming Products:** Creating beard oils and other grooming-related products catering to appearance-conscious males.

### Industries Being Reshaped

- **Skincare Industry:** Consider developing more naturally sourced, chemical-free skincare products with appealing packaging for organic and environmentally conscious consumers.
- **Anti-aging Industry:** Exploring the use of natural ingredients such as essential oils and antioxidants in anti-aging products such as creams and serums.
- **Male Grooming Industry:** Advertising to men for grooming-related products and sought-after grooming services in barbershops and salons.

## Related on Trend Hunter

- [Bronzing Serum Drops](https://www.trendhunter.com/trends/serum-drops.md)
- [Broad-Spectrum Glow Oils](https://www.trendhunter.com/trends/rr-sun-elixir.md)
- [Hydrating Bronzing Drops](https://www.trendhunter.com/trends/elf-skin-1.md)
- [Skincare-Infused Sunscreens](https://www.trendhunter.com/trends/kinfields-sunglow-spf.md)
- [Luxurious Treatment Oils](https://www.trendhunter.com/trends/bronze-well-regenerative-glow-drops.md)
- [Ultra-Hydrating Bronzing Gels](https://www.trendhunter.com/trends/summertone-bronzing-gel.md)
- [Nourishing Bronzing Drops](https://www.trendhunter.com/trends/affordable-bronzing-drops.md)
- [Brightening Skin Serums](https://www.trendhunter.com/trends/tree-hut-1.md)
- [Glow-Enhancing Sun Care Products](https://www.trendhunter.com/trends/australian-gold.md)
