# Caffeinated Seed Milks Rawpothecary's 'Sun Coffee' Blends Coffee with Sunflower and Pumpkin Seeds By Laura McQuarrie | Published 2016-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sun-coffee References: [rawpothecary](http://rawpothecary.com/product/sun-coffee/) 'Sun Coffee' is a unique Rawpothecary beverage that combines two types of [seed milk](https://www.trendhunter.com/trends/iced-coffee-range) with cold brew coffee. The four-ingredient blended beverage is made with coffee, pumpkin and sunflower seeds, plus dates, which work as a natural sweetener that adds a rich caramel flavor. As well as providing a shot of energy in a refreshing chilled format, this portable Rawpothecary drink is also noted as a high source of Vitamin E. With the rise of global coffee culture, cold brew coffee and on-the-go snacking, food and beverages with caffeinated contents have become popular among consumers who are pressed for time and desire a quick way to fuel up. Rawpothecary also makes [Coffee Protein](https://www.trendhunter.com/trends/protein-iced-coffees) and Moka Chia beverages that are sold alongside Sun Coffee as the six-piece Team Caffeine beverage kit. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 44% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Seed Milk Beverages:** Seed milk beverages like Rawpothecary's 'Sun Coffee' provide a unique and nutritious alternative to traditional dairy and nut milk-based drinks while catering to health-conscious consumers. - **Cold Brew Coffee Blends:** Combining cold brew coffee with other ingredients like seed milk offers a new twist on the popular coffee trend, expanding the market beyond traditional coffee drinkers. - **Portable Energy Boosts:** On-the-go, caffeinated beverages, like Rawpothecary's Sun Coffee, cater to busy consumers who want energy boosts without sacrificing convenience or healthfulness. ### Who This Affects Most - **Beverage:** Beverage companies that experiment with using alternative ingredients as the base for their products have the opportunity to tap into the growing health-conscious and on-the-go markets. - **Coffee:** Innovative cold brew coffee blends, like those featuring seed milk, add variety to the coffee market and allow companies to appeal to new audiences. - **Snack:** Seed milk beverages like Rawpothecary's Sun Coffee can be marketed as a healthy, energy-boosting snack, giving snack companies new options to meet growing consumer needs for nutritious and convenient products. ## Related on Trend Hunter - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md) - [Watermelon Seed Milks](https://www.trendhunter.com/trends/milkish-watermelon-seedmilk.md) - [Canned Avocado Coffees](https://www.trendhunter.com/trends/avacajoe.md) - [Enhanced Pumpkin-Flavored Coffees](https://www.trendhunter.com/trends/maple-pumpkin-super-coffee.md) - [Cold Brew Smoothies](https://www.trendhunter.com/trends/cold-brew-smoothies.md) - [Protein-Packed Coffeehouse Drinks](https://www.trendhunter.com/trends/beans-brews-protein-coffee.md) - [Plant-Powered RTD Coffees](https://www.trendhunter.com/trends/daysmith-coffee.md) - [Superfood-Powered Coffee Product](https://www.trendhunter.com/trends/superfood-coffees.md) - [Superfood Coffee Alternatives](https://www.trendhunter.com/trends/beyond-brew.md)