# Seasonal Vegetable-Infused Chips The Sun Chips Sweet Potato Flavor is Made with 100% Whole Grains By Michael Hemsworth | Published 2017-10-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sun-chips-sweet-potato References: [chewboom](http://www.chewboom.com/2017/10/25/sun-chips-introduces-new-sweet-potato-flavor/) Snacking preferences are evolving to favor healthier options, so the Sun Chips Sweet Potato flavor has been developed to offer a way to enjoy the brand's signature chips with the seasonal flavor of the root vegetable. The chips are made from a blend of [real sweet potato](https://www.trendhunter.com/trends/sweet-potato-poppers) and 100% [whole grains](https://www.trendhunter.com/trends/simply-snacks), while also keeping a recipe that is free from artificial flavors and preservatives. This makes them a healthier snack option in comparison to [existing potato chips on the market](https://www.trendhunter.com/trends/lays-baked) that are often made with just fried potatoes and flavoring. The Sun Chips Sweet Potato flavor snacks are limited-edition and set to be available for the cold weather seasons to offer a more substantial snack option to enjoy when the temperature drops. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 56% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Healthier Snacking:** There is a growing trend towards healthier snack options, which presents an opportunity for companies to develop innovative products that cater to this demand. - **Seasonal Flavors:** Consumers are seeking seasonal flavors in their snacks, creating room for companies to develop limited-edition offerings that tap into this trend. - **Root Vegetable Infused Products:** The use of root vegetables, such as sweet potato, in snack products provides a disruptive innovation opportunity for companies to offer unique and healthier alternatives to traditional potato chips. ### Industries Being Reshaped - **Snack Food Industry:** The snack food industry can capitalize on the trend towards healthier snacking by developing and marketing products that are made from wholesome ingredients and free from artificial additives. - **Limited-edition Products:** Companies in the limited-edition product industry can seize the opportunity to create seasonal flavors that appeal to consumers looking for unique and limited-time offerings. - **Vegetable-based Product Industry:** The vegetable-based product industry can explore the use of root vegetables like sweet potato to create innovative and healthier alternatives to traditional snacks. ## Related on Trend Hunter - [Expertly Flavored Snack Chips](https://www.trendhunter.com/trends/new-jacksons-sweet-potato-chips.md) - [Sweet Sugary Snack Chips](https://www.trendhunter.com/trends/jacksons-cinnamon-brown-sugar-sweet-potato-chips.md) - [Spicy Sweet Potato Snacks](https://www.trendhunter.com/trends/habanero-nacho-sweet-potato-chips.md) - [Wholesome Harvest Crisps](https://www.trendhunter.com/trends/pringles-harvest-blends.md) - [Piquant Sweet Potato Chips](https://www.trendhunter.com/trends/spicy-jalapeo-sweet-potato-chips.md) - [Maple Sea Salt Potato Chips](https://www.trendhunter.com/trends/sea-salt-sweet-potato-chip.md) - [Savory-Sweet Popped Potato Snacks](https://www.trendhunter.com/trends/popchips-sweet-heat.md) - [Cheesy Tomato-Flavored Chips](https://www.trendhunter.com/trends/monterey-jack-garden-tomato-flavor.md) - [Budget-Friendly Conscious Chips](https://www.trendhunter.com/trends/sprouts-avocado-oil-potato-chips.md)