# Sun Care Hotel Collabs Groupe GM and Hei Poa Curated a Protective, Soothing Sun Care Hotel Line By Laura McQuarrie | Published 2025-06-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sun-care-hotel-line References: [premiumbeautynews](https://www.premiumbeautynews.com/en/groupe-gm-partners-with-hei-poa) & [groupegm](https://www.groupegm.com/press_room/2025/06/20/elevate-summer-stays-and-pamper-your-guests-with-the-hei-poa-and-groupe-gm-sun-care-hotel-line/)  Sunburns can put a serious damper on a vacation, turning relaxing beach days or adventurous outings, and to reduce these uncomfortable, frustrating experiences, [Groupe GM](https://www.trendhunter.com/trends/groupe-gm-and-algotherm) and Hei Poa collaborated on a curated sun care hotel line. The Hei Poa hotel line offers high-performance sun care products to guests, including solutions for protecting, nourishing and soothing. While the lightweight, non-sticky SPF 50 Water Resistant Suncare Melting Milk boasts an ocean-friendly formula for all skin types that's suitable for pregnant and breastfeeding women, the hydrating [After-Sun Fresh Gel](https://www.trendhunter.com/trends/sun-soothing-body-gelato) provides cooling relief with an infusion of Monoï de Tahiti AO and organic aloe vera. The sun care hotel line also includes Pure Tahiti Monoi Oil, a versatile product for skin and hair that can be used after showering, as a hair treatment or as part of a massage. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 70% | Activity: 75% | Freshness: 43% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Sun Care Solutions:** The collaboration between Groupe GM and Hei Poa highlights a growing trend of sun care products that prioritize ocean-friendly ingredients. - **Multifunctional Skincare Products:** Hei Poa's offering of Pure Tahiti Monoi Oil exemplifies the trend towards products that serve multiple purposes for both skin and hair care. - **Inclusive Wellness Travel:** With products suitable for pregnant and breastfeeding women, this sun care line reflects a trend towards more inclusive wellness options in the travel industry. ### Sectors Adopting This - **Hospitality Skincare Partnerships:** Collaborations between skincare brands and hotels are reshaping the way personal care is integrated into hotel guest experiences. - **Sustainable Beauty Industry:** The emphasis on ocean-friendly formulas by brands like Hei Poa points to a shift in the beauty industry towards sustainability. - **Travel Wellness Products:** The introduction of specialized sun care products in hotels indicates a growing industry focused on wellness-oriented travel amenities. ## Related on Trend Hunter - [Ocean-Inspired Hotel Bathroom Lines](https://www.trendhunter.com/trends/groupe-gm-and-algotherm.md) - [Skin-Nourishing Sun Care Cosmetics](https://www.trendhunter.com/trends/hawaiian-tropic-products.md) - [Collaborative Sun Protection Initiatives](https://www.trendhunter.com/trends/soho-houses.md) - [Getaway Series SPF Sets](https://www.trendhunter.com/trends/the-white-lotus-x-supergoop.md) - [Sun-Protecting Skin Solutions](https://www.trendhunter.com/trends/sublime-cosmetics.md) - [Sensorial SPF Collections](https://www.trendhunter.com/trends/sunny-honey-protect.md) - [Comprehensive Suncare Collections](https://www.trendhunter.com/trends/suncare-collection.md) - [Shimmering Sun Care Oils](https://www.trendhunter.com/trends/vacation-shimmer-oil.md) - [Sunscreen-Themed Beach Competitions](https://www.trendhunter.com/trends/hawaiian-tropic-hibiscus-cove.md)