# Gen Z Sun Care Campaigns indu's Latest Initiative Aims to Improve Teen SPF Application Habits By Laura McQuarrie | Published 2025-05-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sun-care-campaign References: [theindustry.beauty](https://theindustry.beauty/indu-calls-for-better-spf-habits-among-teens-with-new-campaign/) & [indu.me](https://indu.me/blogs/indu-101/where-should-i-apply-spf)  Despite its crucial role in protecting skin from harmful UV rays and preventing premature aging, many people neglect to wear sunscreen daily or fail to use it thoroughly enough for full coverage—and with its latest sun care campaign, teen beauty brand [indu](https://www.trendhunter.com/trends/indu) is bringing awareness to gaps in SPF usage by teenage girls in the UK. According to an SPF behavior survey commissioned by indu, just 27% of teens wear SPF daily, 40% only apply SPF when it's sunny, and nearly 60% have experienced sunburn on their face due to improper SPF application. indu's campaign points to the indu101 blog, which provides education and myth-busting, and there's a [TikTok dance challenge](https://www.trendhunter.com/trends/hawaiian-tropic-and-alix-earle) that explains important terms in a fun and relatable way for [Gen Z.](https://www.trendhunter.com/trends/epic-skincare) ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 81% | Activity: 85% | Freshness: 41% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Gamified Sun Care Education:** Leveraging interactive platforms like TikTok for SPF education presents new pathways to engage Gen Z in sun care habits. - **Data-driven SPF Insights:** Utilizing surveys and behavioral data to highlight gaps in SPF usage can guide targeted interventions and personalized marketing strategies. - **Social Media Advocacy Campaigns:** Crafting relatable and engaging digital content can effectively mobilize younger demographics around skin care issues. ### Sectors Adopting This - **Beauty and Skincare:** Innovations in educational campaigns for protective skin products have the potential to reshape consumer routines and brand loyalty. - **Digital Marketing:** The integration of social media challenges and gamified content is revolutionizing how brands connect with younger audiences. - **Market Research:** Analyzing behavioral trends in sun care practices offers opportunities for brands to tailor more effective awareness campaigns and product offerings. ## Related on Trend Hunter - [SPF Comedy Specials](https://www.trendhunter.com/trends/sunhinged.md) - [Teen Skincare Hubs](https://www.trendhunter.com/trends/indu.md) - [Social Sun Care Challenges](https://www.trendhunter.com/trends/layeryourspf.md) - [Myth-Busting Skincare Campaigns](https://www.trendhunter.com/trends/indu-teen-boy-skincare.md) - [SPF Education Pop-Ups](https://www.trendhunter.com/trends/spf-education-popup.md) - [Sun Safety Movements](https://www.trendhunter.com/trends/burn-lines.md) - [Science-Led Teen Skincare](https://www.trendhunter.com/trends/indu-teen-skincare.md) - [Youth-Safe Skincare Hubs](https://www.trendhunter.com/trends/gen-a-z-hub.md) - [Unfiltered Skincare Campaigns](https://www.trendhunter.com/trends/indu-spots-happen.md)