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# Colorful Playful Summer Eyewear
Sun Buddies Introduces Its SS19 Collection Full of Unique Frames

By Amy Duong | Published 2019-03-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sun-buddies
References: [highsnobiety](https://www.highsnobiety.com/p/sun-buddies-ss19/) & [tres-bien](https://tres-bien.com/sun-buddies)

Très Bien's eyewear label, Sun Buddies recently introduced its latest collection designed for the Spring/Summer 2019 season. The selection features a [vibrant color palette](https://www.trendhunter.com/trends/artsy-eyewear-collection) to welcome the warmer weather with fresh frames in a variety of structures.

The latest seasonal capsule features new models and [new colorways](https://www.trendhunter.com/trends/reformation-x-jimmy-fairly) as well, designed to be [versatile and fit multiple face shapes](https://www.trendhunter.com/trends/framery). A standout design from the range is the 'Edgar,' which is made available in the colorways of either green, red, or blue. The 'Ethan' frames are also available in the three previous hues, spotlighted by the 'Cola' option. Some of the frames are thin in structure, whilst others are thick to offer something suitable for any personal preferences. There are circular, rectangular, cat-eye, square, and more shapes.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 35% | Activity: 3% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Colorful Eyewear:** There's opportunity for innovative manufacturing techniques that allow for more customization, personalization, and sustainable materials.
- **Versatile Frames:** There's opportunity for integration of smart technology, such as augmented reality, to allow for virtual try-on features and customization options.
- **Diverse Shape Selection:** There's opportunity for customization via 3D printing technology to allow for made-to-measure frames that cater to unique face shapes.

### Industries Being Reshaped

- **Eyewear Manufacturing:** With the rise of additive manufacturing, companies can explore utilizing 3D printing technology to offer made-to-measure frames that cater to unique face shapes.
- **Augmented Reality:** There's opportunity for integration of smart technology, such as augmented reality, into online and in-store shopping experiences to allow for virtual try-on features and customization options.
- **Sustainable Materials:** Eyewear companies can explore eco-friendly options for manufacturing, such as recycled materials or natural materials, to appeal to consumers who are environmentally conscious.

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- [Premium Streetwear-Informed Eyewear](https://www.trendhunter.com/trends/stssy-eyewear.md)
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- [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md)
- [Trendy Eco-Conscious Eyewear](https://www.trendhunter.com/trends/bajio-sunglasses.md)
