# Far-Reaching Meal Deliveries 'Sun Basket' Delivers Organic Ingredients to 98 Percent of the US By Joey Haar | Published 2016-07-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sun-basket References: [digitaltrends](http://www.digitaltrends.com/health-fitness/sun-basket-third-distribution-center/?utm_source=feedly&utm_medium=webfeeds) & [sunbasket](https://sunbasket.com/home) [Subscription meal delivery services](https://www.trendhunter.com/trends/healthy-meal-delivery-service) like Sun Basket, through which consumers get weekly [ready-to-cook meal ingredients](https://www.trendhunter.com/trends/cookunity), are becoming increasingly popular among internet-savvy Millennial foodies who don't have time to stop at the grocery store every day. However, most of these services have [limited delivery ranges](https://www.trendhunter.com/trends/meijer-home-delivery) due to a lack of distribution centers. With a new funding boost, though, Sun Basket is opening another distribution hub, allowing it to serve 98 percent of the US population. Before receiving its $15 million in funding from Vulcan Capital, a VC firm, Sun Basket had two distribution centers: one in California and one in New Jersey. With these two locations, the company reported that it could get its organic meal ingredients to 80 percent of Americans. With a third center, Sun Basket will be able to satisfy 98 percent of American foodies' cravings for organic, gourmet meals. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 41% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Expansion of Meal Delivery Services:** As meal delivery services like Sun Basket expand their reach through new distribution centers, there will be opportunities for disruptive innovation in logistics and supply chain management. - **Growth of Organic Food Market:** With the rise of subscription meal delivery services like Sun Basket that focus on organic ingredients, there will be opportunities for disruptive innovation in organic farming and food production. - **Increasing Popularity of Subscription-based Services:** As more consumers turn to subscription meal delivery services like Sun Basket, there will be opportunities for disruptive innovation in subscription-based models for other industries. ### Sectors Adopting This - **Meal Delivery Services:** The meal delivery service industry will continue to grow as distribution centers expand, offering opportunities for new players and innovative business models. - **Organic Food Production:** The demand for organic ingredients will continue to increase as meal delivery services like Sun Basket focus on organic and sustainable farming practices. - **Subscription-based Services:** Subscription-based services will become more widely adopted as consumers continue to seek convenience and personalized experiences, leading to innovation in industries ranging from health and wellness to entertainment. ## Related on Trend Hunter - [Subscription-Based Food Delivery Services](https://www.trendhunter.com/trends/fresh-meal-plan.md) - [Nutritious Meal Delivery Service](https://www.trendhunter.com/trends/factors-meal-delivery-service.md) - [Flexible Meal Delivery Brands](https://www.trendhunter.com/trends/daily-harvest-2.md) - [Chef-Curated Meal Subscriptions](https://www.trendhunter.com/trends/upmeals.md) - [Japanese Digital Food Marketplaces](https://www.trendhunter.com/trends/japanese-digital-food-marketplace.md) - [Plant-Centric Meal Delivery Services](https://www.trendhunter.com/trends/plantcentric-meal-delivery.md) - [Artisanal Bread Delivery Services](https://www.trendhunter.com/trends/bakehouse-bread-co.md) - [Healthy Scratch Kitchens](https://www.trendhunter.com/trends/everytable-series-c.md) - [Diversely Chef-Crafted Fresh Meals](https://www.trendhunter.com/trends/chefcrafted-fresh-meals.md)