# Mobile Web Marketing Sumo Lounge Beanbag Launches a Mobile Site with Big Discounts By Meghan Young | Published 2014-11-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/sumo-lounge-beanbag References: [sumolounge](http://www.sumolounge.ca) & [youtube](https://www.youtube.com/watch?v=5JI7rxX3nY0) People might be able to view websites on their smartphones and tablets, but it isn't the same experience as found on a laptop or desktop; the Sumo Lounge Beanbag [mobile site](https://www.trendhunter.com/trends/corporate-website) recognizes that huge divide. Recently launched as a way to connect with a larger audience, it does more than complement the main website. The Sumo Lounge Beanbag Mobile Site provides exclusive deals and discounts just in time for the [holiday season](https://www.trendhunter.com/trends/yes-more-co). This is promoted through a [viral video platform](https://www.trendhunter.com/trends/luckatme) that pokes fun at the brand's previous archaic ways. By embracing the mobile culture, the company hopes to better market to a "younger, trendsetting audience." It adheres to a clever cut and paste animation style that appeals to youthful sensibilities. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 44% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### What's Driving This Trend - **Mobile Site Marketing:** Opportunity for brands to connect with a larger audience and provide exclusive mobile deals. - **Viral Video Promotions:** Incorporating humor and animation into marketing strategies to appeal to a younger, trendy audience. - **Embracing Mobile Culture:** Companies can better market to a younger audience by recognizing the importance of mobile optimization and creating a seamless mobile experience. ### Who This Affects Most - **E-commerce:** Mobile site optimization and exclusive mobile deals can increase sales for online retailers. - **Marketing and Advertising:** Viral videos and mobile site optimization provide innovative advertising strategies for brands looking to connect with a younger audience. - **Furniture and Home Goods:** Companies in the furniture and home goods industry can use mobile site optimization and promotional deals to reach a larger audience and drive sales. ## Related on Trend Hunter - [Engagement-Boosting Marketing Apps](https://www.trendhunter.com/trends/localact.md) - [Mobile Convenience Apps](https://www.trendhunter.com/trends/kum-go1.md) - [Mobile Revenue Management Apps](https://www.trendhunter.com/trends/ambition.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Mobile Internet Interfaces](https://www.trendhunter.com/trends/arc-mobile-browser.md) - [Mobile Ad-Supported Checkouts](https://www.trendhunter.com/trends/sams-club-3.md) - [Experience-Enhancing POS Retail Apps](https://www.trendhunter.com/trends/momentapps.md) - [Business Management-Focused Mobile Apps](https://www.trendhunter.com/trends/business-management.md)