# Art-Infused Beer Label Makeovers The Summit Brewing Company Showcases Charming New Packaging By Kristina Marković | Published 2014-01-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/summit-brewing-company References: [summitbrewing](http://www.summitbrewing.com/) & [duffy](http://www.duffy.com/) The **[Summit Brewing Company](https://www.trendhunter.com/trends/kolschstyle-ale)** has announced new distinctive packing art on all its varieties for 2014 to match the distinct taste of Summit’s beers. Summit collaborated with **Duffy & Partners** to develop more than just a [new label design](https://www.trendhunter.com/trends/edinburgh-gin-redesign), but rather to create a story behind each unique label and flavor. The new packaging will be slowly coming to stores throughout 2014. The visual artistry tells stories of Minnesota landmarks and unique ingredients, a true homage to [Summit Brewery’s](https://www.trendhunter.com/trends/organic-pest-control-product) home state. The brand's evolution from 1986 is showcased in an incredibly notable design commemoration. Mark Stutrud remarks that the company is “evolving during an exciting time for the craft beer industry, and our brand reflects that evolution” -- and so does the new packing artistry. Summit Brewing Company brews 13 different varieties of frothy premium craft beer currently available in 17 different states across the U.S. The collaboration with premier design company Duffy & Partners has resulted in crafty soulful beer labels and packaging. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 60% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Distinctive Packaging Art:** Opportunity for breweries to collaborate with designers to create unique and storytelling packaging art for their beer labels. - **Evolving Craft Beer Industry:** Potential for breweries to adapt and evolve their brand and packaging to align with the changing landscape of the craft beer industry. - **Crafty Soulful Beer Labels:** Demand for breweries to incorporate creativity and meaning into their beer labels to appeal to consumers' desire for unique and authentic experiences. ### Where This Applies - **Craft Beer:** Opportunity for craft breweries to differentiate themselves through innovative packaging and label designs that tell a story or evoke emotions. - **Design:** Potential for design agencies and freelance designers to collaborate with breweries in creating distinctive and meaningful packaging art for beer labels. - **Beverage Packaging:** Demand for beverage packaging manufacturers to cater to the unique requirements of craft breweries looking to showcase their brand through visually appealing and storytelling beer labels. ## Related on Trend Hunter - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Refreshingly Bold Beer Campaigns](https://www.trendhunter.com/trends/all-day-ipa.md) - [Artfully Designed Beer Packs](https://www.trendhunter.com/trends/range-of-beers.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Graffiti-Painted Beer Packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva.md)