# Vibrant Poolside Editorials Derek Wood Photographed This Summery Poolside Editorial for C-Heads By Vasiliki Marapas | Published 2014-08-05 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/summery-poolside-editorial References: [c-heads](http://www.c-heads.com/2014/08/05/miriam-adler-by-derek-wood-for-c-heads/) & [derekwoodphotography](http://www.derekwoodphotography.com/) LA-based photographer Derek Wood makes his C-Heads debut with a summery [poolside editorial](https://www.trendhunter.com/trends/summer-edition) starring Miriam Adler. The shoot offers a subtle nod to Beyonce, whose surprise record dominated airwaves this summer. In one shot, the words "I Woke Up Like This," a lyric from the massively popular track 'Flawless,' appear behind Adler's head, scrawled in what appears to be self-tanner. In several other shots, Adler touts a refreshing slice of watermelon, yet another subtle Beyonce reference, this time hailing from the song 'Drunk in Love.' Both songs would be very appropriate to blast during Adler's afternoon poolside hangout. The creative team behind the editorial consisted of makeup artist Michal Cohen, hair stylist Nicole Walpert and stylist Taylor Sheridan. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 34% | Activity: 2% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Poolside Editorial:** Opportunity for brands to create vibrant and engaging poolside editorials, incorporating popular culture references. - **Beyonce-inspired Fashion:** Fashion brands can capitalize on Beyonce's influence by incorporating subtle references to her songs and style in their designs. - **Influencer Marketing:** Utilizing influencers like Miriam Adler in poolside editorials can create a strong connection between brands and their target audience. ### Where This Applies - **Fashion:** Fashion brands can leverage poolside editorials to showcase their latest collections in a visually appealing and trendy setting. - **Beauty:** Makeup and hair styling brands can collaborate with photographers and stylists to create stunning poolside editorials that highlight their products. - **Music:** Music streaming platforms and record labels can partner with fashion brands to promote songs and lyrics through poolside editorials. ## Related on Trend Hunter - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Whimsical Pool-Inspired Exhibitions](https://www.trendhunter.com/trends/public-pool-exhibition.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)