# Illustrated Fashion Collaborations RVCA Employs the Talents of MUTI for a Summery Fashion Line By Kalin Ned | Published 2018-06-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/summery-fashion References: [behance.net](https://www.behance.net/gallery/64115037/RVCA) & [studiomuti.co.za](http://www.studiomuti.co.za/) California-based clothing company RVCA does its part in celebrating and supporting [independent illustrators and graphic designers](https://www.trendhunter.com/trends/randy-perez) in its recent [summery fashion collection](https://www.trendhunter.com/trends/triangls-mirage-drop). For its hip and casual silhouettes, the brand taps into Capt Town-based creative MUTI, who delivers a whimsical, fun and playfully edgy pattern designs. The illustrations are incorporated in RVCA's fashion line, where they seamlessly tie into the aesthetic of youth culture and offer a design-friendly approach to beachwear. From the peach-colored and print-abundant umbrella that will protect you from the sizzling sun to the [fruit-accented denim jacket](https://www.trendhunter.com/trends/cult-gaia-x-raxxy), MUTI gives RVCA's summery fashion a personal and extremely adorable twist, while simultaneously paying homage to his country of origin with subtle 'Hello Africa' patches and other appropriately themed motifs. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 98% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Collaborative Illustration Design:** Companies partnering with illustrators and graphic designers to create unique and playful designs for their products and marketing materials. - **Personalized Fashion Design:** Fashion companies incorporating personalized elements and unique touches to create a distinct and memorable brand image and product line. - **Youth-centric Aesthetic:** Companies using youthful and fun designs to appeal to younger audiences and establish a strong brand identity. ### Industries Being Reshaped - **Fashion and Apparel:** The fashion industry can leverage collaborative illustration design and personalized fashion design to create unique and creative designs for their clothing lines. - **Graphic Design and Illustration:** Graphic designers and illustrators can collaborate with fashion brands to expand their portfolio and create fun and unique designs for clothing and accessories. - **Marketing and Advertising:** Marketing and advertising professionals can use the trend of collaborative illustration design and personalized fashion design to create compelling visuals and branding strategies for their clients. ## Related on Trend Hunter - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Playful Apparel Collabs](https://www.trendhunter.com/trends/stoney-clover-lane-x-roller-rabbit.md) - [Artist-Forward Fashion Partnerships](https://www.trendhunter.com/trends/randy-perez.md) - [Expressive Color-Rich Apparel](https://www.trendhunter.com/trends/shein-3.md) - [Artistic Apparel Illustrations](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu.md) - [Sophisticated Summer Capsules](https://www.trendhunter.com/trends/rwcos-summer-collection.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md)