# Ultra-Hydrating Bronzing Gels Goop's Summertone Bronzing Gel Nourishes Skin with Plant Oils By Laura McQuarrie | Published 2024-04-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/summertone-bronzing-gel References: [happi](https://www.happi.com/contents/view_breaking-news/2024-04-29/goop-introduces-summertone-bronzing-gel-/) & [goop](https://goop.com/ca-en/goop-beauty-summertone-bronzing-gel/30-ml/p/)  Goop's Summertone Bronzing Gel is a new launch that not only enhances skin's radiance but also provides the double benefit of keeping skin irresistibly hydrated, providing a [luminous, long-lasting glow](https://www.trendhunter.com/trends/elf-skin-1). This bronzing gel can be applied all over the face for a natural-looking glow, or it can accent high points like the browbones, cheekbones and nose to create a sunkissed look. Some of the skin-caring ingredients in this formula include antioxidant-packed yerba mate, red algae to counter UV-induced damage, energizing green coffee bean caffeine extract, Vitamin E and sugarcane-derived squalane to bolster the skin barrier. Thanks to its sheer, buildable formula, this bronzing gel offers a [nourishing alternative to a self-tanner](https://www.trendhunter.com/trends/brown-bee) that won't stain, smell or stick to clothes. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 64% | Activity: 69% | Freshness: 23% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Beauty Products:** Opportunity to capitalize on the rising demand for natural and nourishing beauty solutions like Goop's Summertone Bronzing Gel. - **Hydration-enhancing Cosmetics:** Innovative products that combine makeup and skincare functionalities, offering hydrating benefits like the Summertone Bronzing Gel from Goop. - **Multi-functional Skincare Makeup:** Creating versatile beauty products that provide both cosmetic enhancement and skin-nourishing properties, as seen in the bronzing gel by Goop. ### Where This Applies - **Beauty and Cosmetics:** The beauty industry can explore incorporating more plant-based and hydrating elements into their product offerings, following the success of Goop's Summertone Bronzing Gel. - **Skincare:** Opportunities exist in the skincare sector to develop multi-functional products that offer both beauty benefits and skin-nourishing properties, similar to the bronzing gel introduced by Goop. - **Makeup:** The makeup industry can innovate by introducing more products that prioritize skin health and hydration, aligning with the trend set by Goop's Summertone Bronzing Gel. ## Related on Trend Hunter - [Nourishing Browning Gels](https://www.trendhunter.com/trends/the-golden-guard.md) - [Instant Bronzing Body Creams](https://www.trendhunter.com/trends/instant-bronzing-body-cream.md) - [Bronzing Serum Drops](https://www.trendhunter.com/trends/serum-drops.md) - [Luxurious Treatment Oils](https://www.trendhunter.com/trends/bronze-well-regenerative-glow-drops.md) - [Glow-Enhancing Sun Care Products](https://www.trendhunter.com/trends/australian-gold.md) - [Serum Bronzing Drops](https://www.trendhunter.com/trends/indie-lees-bronzing-drops.md) - [Bark-Infused Bronzing Gels](https://www.trendhunter.com/trends/fast-sun-bronzing-gel.md) - [Sunless Tanning Products](https://www.trendhunter.com/trends/glow-drops.md) - [Weightless Bronzing Formulas](https://www.trendhunter.com/trends/bronzing-pot.md)