# Color-In Fish Packaging Fishwife's Limited-Edition Summertime Art Box Comes with Colored Pencils By Laura McQuarrie | Published 2025-06-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/summertime-art-box References: [thedieline](https://thedieline.com/shelf-life-067-is-the-anti-ai-design-movement-here/) & [eatfishwife](https://eatfishwife.com/products/summertime-art-box)  [Fishwife](https://www.trendhunter.com/trends/tinned-sardines) modernized the tinned fish category with bold flavors and contemporary packaging that reframed a humble pantry item as a chic, culinary staple, and the brand's Summertime Art Box invites customers to put their own stamp on its iconic designs. Fishwife's Summertime Art Box is a customizable, limited-edition offering that features color-in boxes of [Albacore](https://www.trendhunter.com/trends/albacore-tuna-with-soy-ginger) Tuna in Spicy Olive and Smoked Rainbow Trout, plus branded colored pencils, a sardine print by relief printmaker Ana Inciardi, three metal fish clips, and a keepsake gift tin designed by Adrianne Paerels. AI-generated art is becoming increasingly prevalent, and while some brands are wholly embracing it, others are pushing back by championing human-powered creativity with [customizable packaging](https://www.trendhunter.com/trends/paint-pour-gift-set) that celebrates handcrafted artistry, personal expression, and one-of-a-kind designs that can't be duplicated. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 72% | Activity: 45% | Freshness: 43% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Customizable Packaging Experiences:** Brands are innovating by offering interactive packaging that allows consumers to personalize products, adding a layer of custom engagement and emotional investment. - **Handcrafted Artistry in Consumer Goods:** Products are being elevated with unique, hand-drawn designs, positioning them as luxury items and fostering a deeper connection with consumers through artistry that cannot be replicated. - **Limited-edition Art Collaborations:** Collaborations with artists for limited-edition packaging are creating a sense of exclusivity and driving demand through collectible, artful presentations of everyday products. ### Where This Applies - **Consumer Packaged Goods:** The introduction of color-in packaging represents a shift in consumer goods towards more interactive and engaging experiences that enhance product appeal. - **Art Supplies:** Collaborations with consumer brands for artistic product lines, such as branded colored pencils, open new market opportunities in the art supplies industry. - **Canned and Preserved Foods:** Focusing on innovative packaging and design transforms traditional canned goods into trendy, premium products that attract modern consumers seeking unique food experiences. ## Related on Trend Hunter - [Smoked Fish Tins](https://www.trendhunter.com/trends/fishwife.md) - [Flavor-Focused Tinned Sardines](https://www.trendhunter.com/trends/tinned-sardines.md) - [Fish Lover Snacking Sets](https://www.trendhunter.com/trends/tinned-fish.md) - [Luxe Tuna Belly Tins](https://www.trendhunter.com/trends/fishwife-tuna-belly.md) - [Adventurous Tinned Fish Products](https://www.trendhunter.com/trends/tiny-fish.md) - [Gourmet Tinned Fish Collections](https://www.trendhunter.com/trends/gourmet-tinned-fish.md) - [Mini Hot Sauces](https://www.trendhunter.com/trends/mini-hot-sauces.md) - [Tinned Sea Treats](https://www.trendhunter.com/trends/tiny-fish-co.md) - [Smoky Seafood Boxes](https://www.trendhunter.com/trends/420-bundle.md)