# Post-Workout Hygiene Products The Summer’s Eve Active Products Boost Freshness By Michael Hemsworth | Published 2020-07-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/summers-eve-active References: [drugstorenews](https://drugstorenews.com/summers-eve-intros-active-wash-wipes) & [summerseve](https://www.summerseve.com) The Summer’s Eve Active products have been unveiled by the brand as a new range of offerings for female consumers looking for a way to boost their feeling of freshness after a workout or athletic training. The products include the Cleansing Wash and Cleaning Cloths, which are both intended to help eliminate sweat and odor after an intense workout. The [pH-balanced products](https://www.trendhunter.com/trends/phd-feminine-health-products) are free from dyes, paragons and alcohol to make them suited for consumers to feel comfortable using daily. The [feminine hygiene products](https://www.trendhunter.com/trends/hey-sweet-cheeks) are infused with the brand's Actin-Cool technology that will work to provide a refreshed sensation after use. The Summer’s Eve Active products are available at retailers nationwide now at a starting price point of $2.49. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 55% | Activity: 57% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Post-workout Hygiene:** Opportunity for innovative products that cater to the hygiene needs of individuals after a workout or athletic training. - **Athletic Hygiene:** Disruptive innovation opportunities lie in creating personal care products specifically designed for athletes. - **Ph-balanced Products:** pH-balanced products offer potential for innovation in the hygiene industry by providing gentle yet effective cleansing. ### Who This Affects Most - **Personal Care:** Personal care companies can capitalize on the growing demand for specialized hygiene products for individuals who engage in physical activities. - **Feminine Hygiene:** Feminine hygiene brands have an opportunity to expand their product lines to include post-workout products catering to the specific needs of active women. - **Sports Retail:** Sports retail stores can tap into the market by stocking post-workout hygiene products, creating a new category within their offerings. ## Related on Trend Hunter - [Spa-Inspired Body-Cleansing Collections](https://www.trendhunter.com/trends/spainspired-bodycleansing-collection.md) - [Intimate Care Travel Kits](https://www.trendhunter.com/trends/intimate-care-set.md) - [Sporty Post-Workout Body Wipes](https://www.trendhunter.com/trends/hypergo.md) - [Sweat-Activated Dry Shampoos](https://www.trendhunter.com/trends/sweat-activated-dry-shampoo.md) - [Prebiotic-Infused Deodorants](https://www.trendhunter.com/trends/performance-body-spray.md) - [Deodorizing pH-Balanced Body Washes](https://www.trendhunter.com/trends/deodorizing-body-wash.md) - [Mint-Scented Feminine Washes](https://www.trendhunter.com/trends/mintscented-feminine-washes-waphyto-unveils-the-new-intimate-foaming-wash-i.md) - [On-The-Go Shower Wipes](https://www.trendhunter.com/trends/yuni-beauty-shower-sheets.md) - [Post-Gym Skincare Routines](https://www.trendhunter.com/trends/postgym-skincare.md)