# Cute Fruity Branding Summercow Milk Packaging Describes a Hint of Juicy Flavor By Amelia Roblin | Published 2011-07-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/summercow-milk-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2011/07/summercow-milk-concept.html) & [bilicardona](http://www.bilicardona.com/6986/178580/gallery/summercow-milk) The [creamy white beverage](https://www.trendhunter.com/trends/trumoo-fantastic-berry) is a staple item in almost every refrigerator, but Summercow Milk packaging brings a drop of unexpected sweetness to the label and the liquid contents. Carrying [watermelon, lemon and kiwi-flavored drinks](https://www.trendhunter.com/trends/fruit-bliss), these charming cartons bring a delightful appeal to otherwise adventurous products. The clean and simple design of these containers by Bili Cardona hint at a smooth and succulent taste within, and who could resist the characters that do the selling? Each sliced and bitten fruit is pictured with an umbrella and another accessory that equips it for the beach. Suggesting the personification of each figure without rendering it at all anthropomorphic, Summercow Milk packaging has an endearing appearance, perhaps as soft as the savors inside. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 81% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Creative Packaging:** Leverage unique and eye-catching packaging designs to capture consumer attention and distinguish products in the market. - **Flavorful Branding:** Infuse product branding with fun fruity themes and flavors to create a memorable and engaging customer experience. - **Personified Product Imagery:** Use anthropomorphic elements in product designs to create a connection between consumers and the brand. ### Where This Applies - **Dairy:** Introduce innovative and playful packaging designs in the dairy industry to attract younger consumers and stand out from competitors. - **Beverage:** Incorporate fruit-themed branding and flavors to create a refreshing and distinctive product lineup in the beverage industry. - **Food and Beverage Packaging:** Offer creative and appealing packaging options that go beyond traditional designs, capturing consumer attention in the food and beverage packaging sector. ## Related on Trend Hunter - [Carbonated Milk Sodas](https://www.trendhunter.com/trends/ps-milk-sodas.md) - [Carton-Packaged Milk Vodkas](https://www.trendhunter.com/trends/black-cow-pure-milk-vodka.md) - [Comic Strip Milk Bottles](https://www.trendhunter.com/trends/seki-milk.md) - [Rebranded Protein Milkshakes](https://www.trendhunter.com/trends/vibrant-packaging-design.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Adorable Cat Milk Cartons](https://www.trendhunter.com/trends/adorable-blue-cat.md) - [Employee-Designed Milk Cartons](https://www.trendhunter.com/trends/everyday-milk.md)