# Social Media Reality Shows @SummerBreak Will Broadcast Only Through Online Platforms By Meghan Young | Published 2013-06-27 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/summerbreak References: [psfk](http://www.psfk.com/2013/06/teen-reality-social-media-show.html) & [youtube](http://www.youtube.com/user/SummerBreakNetwork?feature=watch) For those who have been itching to get back into a teen reality show, @SummerBreak is just what they have been waiting for. But instead of airing on MTV or other television network, it will only broadcast through social media platforms such as [Twitter](https://www.trendhunter.com/trends/black-lives-matter-a-peoples-history), Tumblr, [Instagram](https://www.trendhunter.com/trends/tinder-5) and [YouTube](https://www.trendhunter.com/trends/launches-sunnie). A complete first, @SummerBreak is like Laguna Beach 2.0. Following a group of SoCal teenagers as they spend their last summer together, @SummerBreak will display a 24/7 stream of tweets, photos and videos by tapping into the social feeds of nine real high school seniors. What really sets @SummerBreak apart from other similar reality shows, however, is that it will be aired in real time. @SummerBreak is developed by AT&T, BBDO and The Chernin Group. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 8% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) ## Key Themes ### What's Driving This Trend - **Social Media Reality Shows:** @SummerBreak is pioneering a new form of reality TV by exclusively broadcasting through social media platforms, allowing for real-time engagement with viewers. - **24/7 Streaming Content:** @SummerBreak offers a continuous stream of tweets, photos, and videos, creating an immersive and interactive viewing experience. - **Real-time Broadcasting:** @SummerBreak sets itself apart from other reality shows by airing in real time, providing an authentic and unfiltered portrayal of the cast's experiences. ### Who This Affects Most - **Entertainment:** The entertainment industry can leverage @SummerBreak's innovative approach to engage and connect with a younger, tech-savvy audience through social media platforms. - **Technology:** @SummerBreak demonstrates the power of social media platforms as a medium for content creation and distribution, emphasizing the importance of technology in shaping the future of entertainment. - **Advertising:** With @SummerBreak's unique format, advertisers have an opportunity to create targeted and interactive campaigns that seamlessly integrate with the show's social media content. ## Related on Trend Hunter - [Reality-Themed Dating Campaigns](https://www.trendhunter.com/trends/tinder-5.md) - [Short-Form Dating Shows](https://www.trendhunter.com/trends/dream-date-a-sip-at-love.md) - [Interactive AI Reality Series](https://www.trendhunter.com/trends/rival-peak.md) - [Celebrity Social Feeds](https://www.trendhunter.com/trends/bereal-1.md) - [Cultural Social Media Documentaries](https://www.trendhunter.com/trends/black-lives-matter-a-peoples-history.md) - [Reality TV-Themed Seltzers](https://www.trendhunter.com/trends/juicy-shore.md) - [Social Media TV Expansions](https://www.trendhunter.com/trends/tiktok-tv.md) - [Creative Online Social Networks](https://www.trendhunter.com/trends/bf-island.md) - [Social Shopping Networks](https://www.trendhunter.com/trends/stage-ten.md)