# Sun-Toasted Whiskey Collaborations Whistlepig Whiskey & Pit Viper Release a Unique Summer Whiskey By Kalin Ned | Published 2023-07-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/summer-whiskey References: [whistlepigwhiskey](https://www.whistlepigwhiskey.com/whiskeys/summerstock)  WhistlePig Whiskey and Pit Viper, the "bold outdoor sports and lifestyle eyewear brand, have collaborated on a unique summer whiskey and bespoke sunglasses. Dubbed the 'SummerStock Whiskey,' the spirit is a limited edition blend of Rye and Wheat Whiskey finished in a sun-toasted barrel called 'solara.' The method the collaborators used was a modern take on the traditional approach. WhistlePig Whiskey's summer whiskey is accompanied by custom SummerStock 2000s sunglasses, designed by Pit Viper. The collaboration celebrates WhistlePig's achievement of 100% solar power at their Vermont distillery. The SummerStock Whiskey offers notes of oak, baking spice, and subtle maple. The spirit is best enjoyed on the rocks or in summer highballs. Proceeds from this collaborative collection will be donated to Everybody Solar. Image Credit: WhistlePig Whiskey ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 33% | Activity: 58% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Unique Collaborations in Spirits:** Discover innovative partnerships in the spirits industry that result in limited edition products and unique experiences. - **Sustainable and Solar-powered Distilleries:** Explore the trend of distilleries adopting solar power as a sustainable energy source, contributing to a greener and more environmentally friendly production process. - **Bespoke Accessories for Alcohol Brands:** Learn about the growing trend of alcohol brands collaborating with fashion and lifestyle brands to create custom accessories that enhance the brand experience. ### Sectors Adopting This - **Spirits:** Explore disruptive innovation opportunities in the spirits industry through unique collaborations and limited edition products. - **Renewable Energy:** Discover how the adoption of solar power in distilleries opens up opportunities for innovation and sustainability in the renewable energy sector. - **Fashion and Lifestyle:** Explore the intersection of the alcohol and fashion industries through collaborations that create bespoke accessories and enhance brand experiences. ## Related on Trend Hunter - [Camping-Inspired Wheat Whiskeys](https://www.trendhunter.com/trends/wheat-whiskey.md) - [Collaboration Water Brand Whiskeys](https://www.trendhunter.com/trends/whistlepig-gravestock.md) - [Canned Rye Whiskey Cocktails](https://www.trendhunter.com/trends/whistlepig.md) - [Highly-Mixable Rye Whiskeys](https://www.trendhunter.com/trends/piggyback-100-rye.md) - [Gilded Swine Spirits](https://www.trendhunter.com/trends/whistlepig-piggybank-rye-gold-edition.md) - [Sippable Summer Whiskeys](https://www.trendhunter.com/trends/jim-beam-sunshine-blend.md) - [Unique Bourbon Maturation Processes](https://www.trendhunter.com/trends/snouttotail.md) - [Smoked Old Fashioned Kits](https://www.trendhunter.com/trends/old-fashioned-kit.md) - [Experimental Crop Whiskey Spirits](https://www.trendhunter.com/trends/whistlepig-farmstock-beyond-bonded.md)