# Surprise Travel Sweepstakes Tequila CAZADORES is Hosting an 'Unscripted' Summer Travel Contest By Laura McQuarrie | Published 2015-07-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/summer-travel-contest References: [virtual-strategy](http://www.virtual-strategy.com/2015/07/01/tequila-cazadores®-and-remezcla-launch-live-summer-unscripted-national-sweepstakes) & [remezcla](http://www.remezcla.com/liveunscripted/) In comparison to other alcohol products, tequila tends to be one that inspires spontaneity, daring and adventure—so it's fitting that [Tequila CAZADORES](https://www.trendhunter.com/trends/thecaz100-campaign) is hosting a summer travel contest that will appeal to those with a wild side. The Tequila CAZADORES 'Live Summer Unscripted' travel sweepstakes plays up the thrill that comes with jumping head-first into an activity without any planning. The tequila brand teases that five unique activities have been organized, although these will be completely unexpected experiences that will not be revealed until the winners of the travel contest arrive in Mexico. Since the details of the travel adventure are so sparse, this is a powerful way to tap into the Millennial fear of missing out on something epic. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 9% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Spontaneous Travel:** Tequila CAZADORES' surprise travel contest taps into the trend of spontaneity, offering participants unexpected experiences. - **Fear of Missing Out (FOMO):** By keeping the details of the travel adventure secret, the contest leverages the FOMO trend among Millennials. - **Unscripted Experiences:** The travel sweepstakes appeals to individuals seeking unpredictable and adventurous activities. ### Who This Affects Most - **Alcohol:** Tequila brand CAZADORES innovates by organizing a surprise travel contest that aligns with the spirit of spontaneity. - **Travel and Tourism:** The travel contest creates opportunities for the industry to offer unexpected experiences and attract adventure-seeking consumers. - **Marketing and Advertising:** The contest taps into the trend of unpredictability in marketing, providing innovative ways to engage with target audiences. ## Related on Trend Hunter - [Tequila-Branded Pandemic Campaigns](https://www.trendhunter.com/trends/thecaz100-campaign.md) - [Margarita-Inspired Getaway Experiences](https://www.trendhunter.com/trends/spicy-margarita-season.md) - [Mystery VIP Weekend Experiences](https://www.trendhunter.com/trends/cristalino-nights.md) - [Mexican Culinary Adventure Giveaways](https://www.trendhunter.com/trends/culinary-adventure-giveaway.md) - [Family-Focused Mariachi Giveaways](https://www.trendhunter.com/trends/que-viva-el-mariachi.md) - [Margarita Flavor-Inspired Competitions](https://www.trendhunter.com/trends/taco-cabanas.md) - [Staycation Whiskey Competitions](https://www.trendhunter.com/trends/naked-malt.md) - [Cocktail-Branded Spooky Sweepstakes](https://www.trendhunter.com/trends/real-spirits-inside.md) - [Booze-Branded Cash Travel Prizes](https://www.trendhunter.com/trends/karbach-ranch-water-wanderer.md)