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# Nostalgic Icon-Focused Shirts
PICANTE Debuts the Graphic 'Summer Tee' Collection

By Kanesa D | Published 2022-07-11 | Updated 2022-07-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/summer-tee
References: [hypebeast](https://hypebeast.com/2022/7/picante-summer-tee-collection) & [picante.shop](https://www.picante.shop/)

[PICANTE](https://www.trendhunter.com/trends/crisp-w6) is returning with a new ‘Summer Tee’ capsule, focusing on icons from childhood television, technology, mechanics, and [London](https://www.trendhunter.com/trends/Este-Lauder-Companies-Announced) culture. The collection comprises six 100% cotton T-shirts, including the ‘Mascot’ T-shirt, which draws inspiration from the [Michelin](https://www.trendhunter.com/trends/rossignol-vezor) logo. The ‘Mascot’ shirt references Adobe Illustrator, while the ‘Mojo’ adopts the font of the Power Puff Girls. ‘World Longsleeve’ celebrates team dinners at Bar Italia, and the botanical ‘Forge’ shirt channels London’s views.

In addition to the apparel offerings, the collection features two hat designs to keep your head cool during the summer heat. Each T-shirt features a baggy silhouette and dropped shoulders, making them lightweight and ideal for the warmer months. The ‘Summer Tee’ collection is available on the PICANTE website now.

Image Credit: PICANTE

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 28% | Activity: 21% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **Nostalgia Merchandise:** The trend of nostalgic merchandise continues to grow as consumers seek out products that remind them of childhood, creating potential for innovative collaborations and unique products.
- **Iconography Apparel:** The use of iconic graphics and symbols from popular culture in apparel design continues to grow, creating opportunities to target niche fan bases and create unique brand partnerships.
- **Casual Silhouettes:** The trend of comfortable and casual silhouettes in apparel continues to gain popularity, creating opportunities to explore new fabrics and designs that cater to the current consumer lifestyle preferences.

### Sectors Adopting This

- **Fashion:** As nostalgia and iconography continue to trend in fashion, brands can tap into these themes to create new and unique designs that cater to the needs of consumers.
- **Entertainment:** The use of nostalgic icons and symbols in apparel provides entertainment brands with a potential avenue to leverage existing fan bases and strengthen brand engagement.
- **Technology:** The trend of using technology-inspired graphics in apparel offers opportunities for technology brands to extend their brand reach beyond traditional channels and capture a new audience.

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