# Curated Seasonal Cocktail Kits The Mount Gay Summer Taste Essentials Kit is Now Available By Elena Rahman | Published 2022-06-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/summer-taste-essentials-kit References: [mountgayrum](https://www.mountgayrum.com/)  The Mount Gay Summer Taste Essentials Kit is a limited-edition offer by [Mount Gay Rum](https://www.trendhunter.com/trends/apres-sail-summer-collection), the world's oldest running rum distillery. The rum distillery worked with chef Richard Blais to curate the new kit. Available via Cocktail Courier, the Summer Taste Essentials Kit encourages customers to explore and savor the distinct flavors of the brand's rum. Mount Gay's summer special offers key ingredients to craft various cocktails, including the Black [Barrel](https://www.trendhunter.com/trends/split-barrel-project) Good Old Pine. This cocktail is a riff on a classic Old Fashioned and aims to elevate special occasions. Furthermore, the kit also includes a set of everyday seasonings and a cedar grilling plank to encourage customers to experiment with a variety of recipes for a unique culinary experience. Image Credit: Mount Gay ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 50% | Activity: 39% | Freshness: 12% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Curated Cocktail Kits:** Companies can increase sales and customer engagement by offering curated cocktail kits that provide a unique drinking and culinary experience. - **Limited-edition Offers:** Introducing limited-edition offers can create urgency and exclusivity, encouraging customers to make a purchase before the product is no longer available. - **Collaborations with Celebrity Chefs:** Partnering with celebrity chefs to curate food and beverage kits can add a new level of excitement to a brand and inspire customers to experiment with new recipes. ### Who This Affects Most - **Alcohol and Spirits:** Alcohol and spirits companies can benefit from offering curated cocktail kits to promote their brands and provide a unique drinking experience for customers. - **Food and Beverage:** Food and beverage companies can collaborate with alcohol and spirits brands to create culinary kits that pair food with specific drinks, providing a unique culinary experience for customers. - **E-commerce:** E-commerce platforms like Cocktail Courier can benefit from partnering with brands to curate and offer limited-edition kits, increasing sales and customer loyalty. ## Related on Trend Hunter - [Sailing-Inspired Cocktail Kits](https://www.trendhunter.com/trends/apres-sail-summer-collection.md) - [Small-Batch Rum Spirits](https://www.trendhunter.com/trends/mount-gay-rum-andean-oak-cask.md) - [Barbadian Sugar Cane Rums](https://www.trendhunter.com/trends/mount-gay.md) - [BBQ Cocktail Kits](https://www.trendhunter.com/trends/bbq-cocktail-kit.md) - [Mature Molasse-Based Rums](https://www.trendhunter.com/trends/single-estate-series.md) - [Single Estate Rum Expressions](https://www.trendhunter.com/trends/single-estate-series1.md) - [Grillable Cocktail Kits](https://www.trendhunter.com/trends/the-peoples-margarita-grilled-edition.md) - [Sherry Cask Rums](https://www.trendhunter.com/trends/mount-gay-rum-1.md) - [Boozy Co-Branded Golf Shirts](https://www.trendhunter.com/trends/mount-gay-rum-x-peter-millar-golf-shirt.md)