# Swirled Berry Ice Creams Levi’s and Brave Robot Launched a New a Summer Swirl Ice Cream By Katherine Pendrill | Published 2021-07-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/summer-swirl References: [chewboom](https://www.chewboom.com/2021/07/17/levis-and-brave-robot-debut-limited-edition-summer-swirl-ice-cream-flavor/) If you're looking for a new ice cream flavor to get you through summer 2021, look no further than the new Summer Swirl option from [Levi’s](https://www.trendhunter.com/trends/rainbow-rodeo) and [Brave Robot](https://www.trendhunter.com/trends/brave-robot). Though [Levi's](https://www.trendhunter.com/trends/1917-homer-campbell-501) is known for its denim, the brand is branching out to partner with the animal-free ice cream brand Brave Robot. Together, the two brands have collaborated to create a limited-edition Summer Swirl flavor, just in time for National Ice Cream Day on July 18, 2021. The new ice cream consists of a creamy vanilla base swirled with raspberry and blueberry. The ice cream will be sold in packs of four, and each one comes with limited-edition merchandise and stickers. As if that wasn't exciting enough, a Brave Robot ice cream truck will tour New York City offering free pints of the ice cream through the Levis app during the weekend of July 18th. Image Credit: Brave Robot ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 31% | Activity: 52% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Plant-based Ice Cream:** There is an opportunity to innovate plant-based ice cream from unique ingredients and collaborations, such as fruit swirls with denim brands like Levi's. - **Limited-edition Collaborations:** Collaborations between different brands can create excitement and demand for new limited-edition products, providing an opportunity for disruptive innovation. - **Free Sampling Tours:** Offering free samples through new channels, such as app-based ice cream trucks, can drive awareness and trial to a brand's products, leading to potential growth opportunities in the ice cream industry. ### Who This Affects Most - **Plant-based Food:** Plant-based food companies can explore collaborations with other industries, such as fashion, to create new, unique product offerings and increase brand exposure. - **Fashion:** Collaborating with food and beverage companies, like Brave Robot, can provide a new revenue stream and increase brand awareness for fashion companies. - **Food Trucks:** Food truck companies can explore app-based promotions and partnerships to not only drive new customers to their trucks, but also provide unique, memorable experiences to their existing customers. ## Related on Trend Hunter - [Small-Batch Summertime Ice Creams](https://www.trendhunter.com/trends/summer-swirl-ice-cream.md) - [Vegan Imitation Ice Creams](https://www.trendhunter.com/trends/brave-robot.md) - [Blueberry-Themed Ice Cream Ranges](https://www.trendhunter.com/trends/summer-blueberry-collection.md) - [Loaded Brownie Ice Creams](https://www.trendhunter.com/trends/brookies-cream-sundae.md) - [Sundae-Inspired Ice Creams](https://www.trendhunter.com/trends/sundae-funday-ice-cream.md) - [Swirl-Textured Ice Creams](https://www.trendhunter.com/trends/sundae-swirls.md) - [Fruity Layer Cake Ice Creams](https://www.trendhunter.com/trends/raspberry-layer-cake.md) - [Coast-Inspired Ice Creams](https://www.trendhunter.com/trends/beach-day-ice-cream.md) - [Strawberry Lemonade Ice Creams](https://www.trendhunter.com/trends/strawberry-lemonade-ice-cream.md)