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# Peaceful Streetwear Editorials
This Summer Street Style Lookbook is Inspired by John Lennon

By Riley von Niessen | Published 2016-06-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/summer-street-style
References: [hypebeast](http://hypebeast.com/2016/6/brotherhood-war-is-over-lookbook) & [brotherhoodofficial](http://brotherhoodofficial.com/shop/)

California clothing label 'BROTHERHOOD' released a summer street style editorial that shows off clean cuts, floral patterns and graphic prints. The lookbook dubbed 'WAR IS OVER' was inspired by a former campaign that was launched by John Lennon and Yoko Ono in the 1970s.

BROTHERHOOD pays tribute to this peace-making campaign by including the words on its styles in statement graphic prints. The words pop out on the garments with a careful choice of contrast, making for minimalist looks that boast quality fabrics and well-structured designs. The summer street style collection includes a number of [pastel-colored Hawaiian shirts](https://www.trendhunter.com/trends/brigade), t-shirts, button-ups, crew necks and a selection of accessories. 'WAR IS OVER' is mostly made up of black and white styles, with a few exceptions to catapult the editorial into the season. All looks are modeled on one male model against a backdrop of a plant-heavy building and a youthful bedroom.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 71% | Activity: 48% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Floral Patterns in Streetwear:** Incorporating floral patterns into streetwear designs offers a unique and refreshing take on traditional urban fashion.
- **Statement Graphic Prints in Fashion:** Using statement graphic prints on clothing allows brands to make bold and impactful statements while emphasizing individuality and self-expression.
- **Minimalist Street Style:** The minimalist street style trend focuses on clean cuts, quality fabrics, and well-structured designs, creating a sleek and sophisticated look.

### Sectors Adopting This

- **Fashion Retail:** Fashion retailers can explore incorporating floral patterns and statement graphic prints in their streetwear collections, attracting customers looking for unique and expressive fashion choices.
- **Apparel Manufacturing:** Apparel manufacturers can capitalize on the demand for minimalist street style by producing high-quality garments with clean cuts and well-structured designs.
- **Youth Fashion:** Youth fashion brands can tap into the popularity of streetwear-inspired looks by offering pastel-colored Hawaiian shirts, t-shirts, and crew necks that appeal to the younger generation.

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