# Crunchy Ube Beverages These Summer Starbucks Beverages Dress Up Sweet Purple Ube By Laura McQuarrie | Published 2025-06-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/summer-starbucks-beverage References: [stories.starbucks](https://stories.starbucks.com/asia/stories/2025/keep-the-good-times-rolling-with-starbucks-brand-new-summer-beverages/)  A fresh lineup of summer Starbucks beverages is now available at stores in select Asia Pacific markets, including colorful ube drinks served with crunchy toppings. The Starbucks Crunchy Ube Oatmilk Macchiato pairs smooth, sweet purple ube with slightly nutty oat milk and espresso shots for a treat that's light yet comparable to dessert in a cup. Available hot, iced or as a blended beverage order, [Starbucks'](https://www.trendhunter.com/trends/strawberry-mochi) Crunchy Ube Oatmilk Macchiato is served with a topping of espresso and [crunchy pecan pieces](https://www.trendhunter.com/trends/pecan-crunch-oatmilk-latte). This summer, Starbucks customers across participating Asia Pacific markets are also being treated to other purple-tinged beverages made with ube, like the celebratory Birthday Confetti Ube Cream [Frappuccino Blended Beverage](https://www.trendhunter.com/trends/frappuccino-blended-beverages) served with a mermaid tail chocolate topper. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 69% | Activity: 84% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Ube-inspired Beverages:** Ube's vibrant color and unique flavor profile are leading to its increased use in beverages, offering a novel sensory experience that appeals to consumers seeking exotic and Instagrammable drink options. - **Plant-based Milk Pairings:** The fusion of plant-based milks like oat milk with regional flavors such as ube creates opportunities for innovative and inclusive beverage options catering to diverse dietary preferences. - **Textured Drink Toppings:** Incorporating crunchy toppings like pecan pieces into drinks introduces new textures, enhancing the overall drinking experience and encouraging experimentation with multi-sensory beverage creations. ### Industries Being Reshaped - **Specialty Coffee:** The specialty coffee industry is expanding its offerings with unique regional flavors like ube, marrying traditional espresso-based drinks with innovative, locality-inspired twists to captivate adventurous palates. - **Plant-based Food and Beverages:** As demand grows for plant-based alternatives, integrating ingredients such as ube with non-dairy milk bases taps into the rising trend of sustainable and inclusive consumption. - **Food and Beverage Aesthetics:** In the age of social media, the food and beverage industry is increasingly exploring visually striking ingredients like ube to drive engagement and brand differentiation through shareable content. ## Related on Trend Hunter - [Vanilla Ube Cafe Beverages](https://www.trendhunter.com/trends/starbucks-ube-vanilla.md) - [Botanical-Inspired Beverages](https://www.trendhunter.com/trends/botanical-inspired-beverages.md) - [Ube Espresso Martinis](https://www.trendhunter.com/trends/ube-espresso-martini.md) - [Spring Menu Debuts](https://www.trendhunter.com/trends/ube-coconut-line.md) - [Purple Yam Iced Lattes](https://www.trendhunter.com/trends/ube-brulee-iced-latte.md) - [Ube-Flavored Springtime Cafe Drinks](https://www.trendhunter.com/trends/costa-coffee-sweet-ube.md) - [Pretty Purple Ube Lattes](https://www.trendhunter.com/trends/ube-latte.md) - [Dairy-Free Decaf Ube Lattes](https://www.trendhunter.com/trends/ube-vanilla-latte.md) - [Berry Mochi Beverages](https://www.trendhunter.com/trends/strawberry-mochi.md)